Skip to contents Trout, Jack [Author]; Rivkin, Steve [Author] ; Rivkin, Steven G. [Other] Differentiate or die : survival in our era of killer competition - [2. ed.] Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Hoboken, NJ: Wiley, c 2008 Sawtschenko, Peter [Author] Positionierung - das erfolgreichste Marketing auf unserem Planeten : das Praxisbuch für ungewöhnliche Markterfolge ; von der Austauschbarkeit zur Alleinstellung - die erfolgreichsten Praxis-Strategien für kleine und mittelständische Unternehmen - [2. Aufl.] Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Offenbach am Main: GABAL-Verl., 2006 Published in: GABAL Management Shafiee, Maysam [Author]; Gheidi, Shabnam [Author]; Sarikhani Khorrami, Maryam [Author]; Asadollah, Hooshang [Author] Proposing a new framework for personal brand positioning Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Amsterdam: Elsevier, 2020 Gonzalez-Cavazos, Beatriz [Author]; Quintanilla, Claudia [Author]; Ayala, Edgardo [Author] The impact of nostalgia on brand resurrection and iconness : the importance of being local Articles View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of global marketing ; 36(2023), 5, Seite 396-416 Kraujalienė, Lidija [Author]; Kromalcas, Saulius [Author] Brand positioning strategy in the competitive aspect Articles View online Schließen > Access Full access (via DOI) https://journals.vilniustech.lt/index.php/BTP/article/download/17223/11506 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Verslas ; 23(2022), 2, Seite 467-475 Rua, Orlando Manuel Martins Marques de Lima [Author]; Santos, Catarina [Author] Linking brand and competitive advantage : the mediating effect of positioning and market orientation Articles View online Schließen > Access Full access (via DOI) https://www.sciencedirect.com/science/article/pii/S244488342100053X/pdfft?md5=cb7ab47b9db63da634f14f8635ac663a&pid=1-s2.0-S244488342100053X-main.pdf Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: European research on management and business economics ; 28(2022), 2 vom: Mai/Aug., Artikel-ID 100194, Seite 1-10 Rua, Orlando Manuel Martins Marques de Lima [Author]; Santos, Catarina [Author] Linking brand and competitive advantage: The mediating effect of positioning and market orientation Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Amsterdam: Elsevier, 2022 Morais, Robert J. [Author] Inspiring brand positionings with mixed qualitative methods : a case of pet food Articles View online Schließen > Access https://rauli.cbs.dk/index.php/jba/article/download/6124/6734/ Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2020 Published in: Journal of business anthropology ; 9(2020), 2, Seite 251-274 Bechter, Clemens [Author]; Farinelli, Giorgio [Author]; Daniel, Rolf-Dieter [Author]; Frey, Michael [Author] Advertising between archetype and brand personality Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2016 Fachrurazi [Author]; Silalahi, Sahat Aditua Fandhitya [Author]; Fauziah [Author] Can nationalism and religious approaches be harmonized? : three-way interaction effects on small business consumer brand identification Articles View online Schließen > Access Full access (via DOI) https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2321943?download=true Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: Cogent business & management ; 11(2024), 1, Artikel-ID 2321943, Seite 1-15 Çela, Sonila [Author]; Hysa, Xhimi [Author]; Duman, Teoman [Author]; Zenelaj, Besjon [Author] Regional branding of Western Balkans through sustainable tourism Articles View online Schließen > Access Full access (via DOI) http://www.uhu.es/publicaciones/ojs/index.php/et/article/view/7079/6371 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Enlightening tourism ; 12(2022), 2 vom: Juli/Dez., Seite 521-564 Park, Hyun Young [Author]; Chang, Sue Ryung [Author] When and how brands affect importance of product attributes in consumer decision process Articles View online Schließen > Access Full access (via DOI) https://www.emerald.com/insight/content/doi/10.1108/EJM-09-2020-0650/full/pdf Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: European journal of marketing ; 56(2022), 13, Seite 1-25 Istrefi-Jahja, Arta [Author]; Zeqiri, Jusuf [Author] The impact of digital marketing and digital transformation on brand promotion and brand positioning in Kosovo’s enterprises Articles View online Schließen > Access Full access (via DOI) https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/20263/11121 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: ENTerprise REsearch InNOVAtion Conference: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online) ; 7(2021), 1, Seite 244-255 Istrefi-Jahja, Arta [Author]; Zeqiri, Jusuf [Author] The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo's Enterprises Conference Proceedings View online Schließen > Links http://hdl.handle.net/10419/262251 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Zagreb: IRENET - Society for Advancing Innovation and Research in Economy, 2021 Niño, Laura Juliana Caro [Author]; Giraldo, Juan Felipe Mejía [Author] Nivel de implicación de deportistas colombianos de alto rendimiento con el patrocinio deportivo Articles View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Revista de marketing y publicidad ; (2022/2023), 6 vom: Nov./Feb., Seite 57-76 Ataniyazova, Zamira [Author]; Friedman, Barry [Author]; Kiran, Prabha [Author] New corporate social responsibility brand evaluation in a developing country : Uzbekistan Articles View online Schließen > Access https://link.springer.com/content/pdf/10.1186/s40991-022-00071-3.pdf Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: International journal of corporate social responsibility ; 7(2022), 1 vom: Dez., Artikel-ID 3, Seite 1-15 Ataniyazova, Zamira [Author]; Friedman, Barry [Author]; Kiran, Prabha [Author] New corporate social responsibility brand evaluation in a developing country: Uzbekistan Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Heidelberg: Springer, 2022 Nalca, Arcan [Author]; Boyaci, Tamer [Author]; Ray, Saibal [Author] Brand positioning and consumer taste information Books View online Schließen > Links http://hdl.handle.net/10419/173244 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Berlin: European School of Management and Technology (ESMT), 2017 Sarma, Sarmistha [Other]; Singh, Sukhvinder [Other] ; IGI Global Cases on branding strategies and product development : successes and pitfalls Books View online Schließen > Access http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA): IGI Global, [2015] Levy, Alberto [Author] Un modelo para el análisis estratégico conjunto de los activos intangibles de la marca y el conocimiento : el aporte de las ciencias cognitivas a la estrategia competitiva = A model for the joint strategic analysis of a brand's intangible assets and knowledge : the contribution of cognitive sciences to competitive strategy Articles View online Schließen > Access Full access (via DOI) https://revistas.unlp.edu.ar/CADM/article/view/9455/8840 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2020 Published in: Ciencias administrativas ; (2020), 16 vom: Juli/Dez., Seite 59-77
Trout, Jack [Author]; Rivkin, Steve [Author] ; Rivkin, Steven G. [Other] Differentiate or die : survival in our era of killer competition - [2. ed.] Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Hoboken, NJ: Wiley, c 2008
Sawtschenko, Peter [Author] Positionierung - das erfolgreichste Marketing auf unserem Planeten : das Praxisbuch für ungewöhnliche Markterfolge ; von der Austauschbarkeit zur Alleinstellung - die erfolgreichsten Praxis-Strategien für kleine und mittelständische Unternehmen - [2. Aufl.] Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Offenbach am Main: GABAL-Verl., 2006 Published in: GABAL Management
Shafiee, Maysam [Author]; Gheidi, Shabnam [Author]; Sarikhani Khorrami, Maryam [Author]; Asadollah, Hooshang [Author] Proposing a new framework for personal brand positioning Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Amsterdam: Elsevier, 2020
Gonzalez-Cavazos, Beatriz [Author]; Quintanilla, Claudia [Author]; Ayala, Edgardo [Author] The impact of nostalgia on brand resurrection and iconness : the importance of being local Articles View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of global marketing ; 36(2023), 5, Seite 396-416
Kraujalienė, Lidija [Author]; Kromalcas, Saulius [Author] Brand positioning strategy in the competitive aspect Articles View online Schließen > Access Full access (via DOI) https://journals.vilniustech.lt/index.php/BTP/article/download/17223/11506 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Verslas ; 23(2022), 2, Seite 467-475
> Access Full access (via DOI) https://journals.vilniustech.lt/index.php/BTP/article/download/17223/11506 Show more show less
Rua, Orlando Manuel Martins Marques de Lima [Author]; Santos, Catarina [Author] Linking brand and competitive advantage : the mediating effect of positioning and market orientation Articles View online Schließen > Access Full access (via DOI) https://www.sciencedirect.com/science/article/pii/S244488342100053X/pdfft?md5=cb7ab47b9db63da634f14f8635ac663a&pid=1-s2.0-S244488342100053X-main.pdf Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: European research on management and business economics ; 28(2022), 2 vom: Mai/Aug., Artikel-ID 100194, Seite 1-10
> Access Full access (via DOI) https://www.sciencedirect.com/science/article/pii/S244488342100053X/pdfft?md5=cb7ab47b9db63da634f14f8635ac663a&pid=1-s2.0-S244488342100053X-main.pdf Show more show less
Rua, Orlando Manuel Martins Marques de Lima [Author]; Santos, Catarina [Author] Linking brand and competitive advantage: The mediating effect of positioning and market orientation Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Amsterdam: Elsevier, 2022
Morais, Robert J. [Author] Inspiring brand positionings with mixed qualitative methods : a case of pet food Articles View online Schließen > Access https://rauli.cbs.dk/index.php/jba/article/download/6124/6734/ Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2020 Published in: Journal of business anthropology ; 9(2020), 2, Seite 251-274
> Access https://rauli.cbs.dk/index.php/jba/article/download/6124/6734/ Full access (via DOI) Show more show less
Bechter, Clemens [Author]; Farinelli, Giorgio [Author]; Daniel, Rolf-Dieter [Author]; Frey, Michael [Author] Advertising between archetype and brand personality Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2016
Fachrurazi [Author]; Silalahi, Sahat Aditua Fandhitya [Author]; Fauziah [Author] Can nationalism and religious approaches be harmonized? : three-way interaction effects on small business consumer brand identification Articles View online Schließen > Access Full access (via DOI) https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2321943?download=true Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: Cogent business & management ; 11(2024), 1, Artikel-ID 2321943, Seite 1-15
> Access Full access (via DOI) https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2321943?download=true Show more show less
Çela, Sonila [Author]; Hysa, Xhimi [Author]; Duman, Teoman [Author]; Zenelaj, Besjon [Author] Regional branding of Western Balkans through sustainable tourism Articles View online Schließen > Access Full access (via DOI) http://www.uhu.es/publicaciones/ojs/index.php/et/article/view/7079/6371 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Enlightening tourism ; 12(2022), 2 vom: Juli/Dez., Seite 521-564
> Access Full access (via DOI) http://www.uhu.es/publicaciones/ojs/index.php/et/article/view/7079/6371 Show more show less
Park, Hyun Young [Author]; Chang, Sue Ryung [Author] When and how brands affect importance of product attributes in consumer decision process Articles View online Schließen > Access Full access (via DOI) https://www.emerald.com/insight/content/doi/10.1108/EJM-09-2020-0650/full/pdf Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: European journal of marketing ; 56(2022), 13, Seite 1-25
> Access Full access (via DOI) https://www.emerald.com/insight/content/doi/10.1108/EJM-09-2020-0650/full/pdf Show more show less
Istrefi-Jahja, Arta [Author]; Zeqiri, Jusuf [Author] The impact of digital marketing and digital transformation on brand promotion and brand positioning in Kosovo’s enterprises Articles View online Schließen > Access Full access (via DOI) https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/20263/11121 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: ENTerprise REsearch InNOVAtion Conference: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online) ; 7(2021), 1, Seite 244-255
> Access Full access (via DOI) https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/20263/11121 Show more show less
Istrefi-Jahja, Arta [Author]; Zeqiri, Jusuf [Author] The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo's Enterprises Conference Proceedings View online Schließen > Links http://hdl.handle.net/10419/262251 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Zagreb: IRENET - Society for Advancing Innovation and Research in Economy, 2021
Niño, Laura Juliana Caro [Author]; Giraldo, Juan Felipe Mejía [Author] Nivel de implicación de deportistas colombianos de alto rendimiento con el patrocinio deportivo Articles View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Revista de marketing y publicidad ; (2022/2023), 6 vom: Nov./Feb., Seite 57-76
Ataniyazova, Zamira [Author]; Friedman, Barry [Author]; Kiran, Prabha [Author] New corporate social responsibility brand evaluation in a developing country : Uzbekistan Articles View online Schließen > Access https://link.springer.com/content/pdf/10.1186/s40991-022-00071-3.pdf Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: International journal of corporate social responsibility ; 7(2022), 1 vom: Dez., Artikel-ID 3, Seite 1-15
> Access https://link.springer.com/content/pdf/10.1186/s40991-022-00071-3.pdf Full access (via DOI) Show more show less
Ataniyazova, Zamira [Author]; Friedman, Barry [Author]; Kiran, Prabha [Author] New corporate social responsibility brand evaluation in a developing country: Uzbekistan Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Heidelberg: Springer, 2022
Nalca, Arcan [Author]; Boyaci, Tamer [Author]; Ray, Saibal [Author] Brand positioning and consumer taste information Books View online Schließen > Links http://hdl.handle.net/10419/173244 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Berlin: European School of Management and Technology (ESMT), 2017
Sarma, Sarmistha [Other]; Singh, Sukhvinder [Other] ; IGI Global Cases on branding strategies and product development : successes and pitfalls Books View online Schließen > Access http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA): IGI Global, [2015]
> Access http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9 Show more show less
Levy, Alberto [Author] Un modelo para el análisis estratégico conjunto de los activos intangibles de la marca y el conocimiento : el aporte de las ciencias cognitivas a la estrategia competitiva = A model for the joint strategic analysis of a brand's intangible assets and knowledge : the contribution of cognitive sciences to competitive strategy Articles View online Schließen > Access Full access (via DOI) https://revistas.unlp.edu.ar/CADM/article/view/9455/8840 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2020 Published in: Ciencias administrativas ; (2020), 16 vom: Juli/Dez., Seite 59-77
> Access Full access (via DOI) https://revistas.unlp.edu.ar/CADM/article/view/9455/8840 Show more show less
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