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  1. Rua, Orlando Manuel Martins Marques de Lima [Author]; Santos, Catarina [Author]

    Linking brand and competitive advantage : the mediating effect of positioning and market orientation

    2022

    Published in: European research on management and business economics ; 28(2022), 2 vom: Mai/Aug., Artikel-ID 100194, Seite 1-10

  2. Fachrurazi [Author]; Silalahi, Sahat Aditua Fandhitya [Author]; Fauziah [Author]

    Can nationalism and religious approaches be harmonized? : three-way interaction effects on small business consumer brand identification

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    2024

    Published in: Cogent business & management ; 11(2024), 1, Artikel-ID 2321943, Seite 1-15

  3. Çela, Sonila [Author]; Hysa, Xhimi [Author]; Duman, Teoman [Author]; Zenelaj, Besjon [Author]

    Regional branding of Western Balkans through sustainable tourism

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    2022

    Published in: Enlightening tourism ; 12(2022), 2 vom: Juli/Dez., Seite 521-564

  4. Park, Hyun Young [Author]; Chang, Sue Ryung [Author]

    When and how brands affect importance of product attributes in consumer decision process

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    2022

    Published in: European journal of marketing ; 56(2022), 13, Seite 1-25

  5. Istrefi-Jahja, Arta [Author]; Zeqiri, Jusuf [Author]

    The impact of digital marketing and digital transformation on brand promotion and brand positioning in Kosovo’s enterprises

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    2021

    Published in: ENTerprise REsearch InNOVAtion Conference: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online) ; 7(2021), 1, Seite 244-255

  6. Ataniyazova, Zamira [Author]; Friedman, Barry [Author]; Kiran, Prabha [Author]

    New corporate social responsibility brand evaluation in a developing country : Uzbekistan

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    2022

    Published in: International journal of corporate social responsibility ; 7(2022), 1 vom: Dez., Artikel-ID 3, Seite 1-15

  7. Sarma, Sarmistha [Other]; Singh, Sukhvinder [Other] ; IGI Global

    Cases on branding strategies and product development : successes and pitfalls

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    Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA): IGI Global, [2015]

  8. Levy, Alberto [Author]

    Un modelo para el análisis estratégico conjunto de los activos intangibles de la marca y el conocimiento : el aporte de las ciencias cognitivas a la estrategia competitiva = A model for the joint strategic analysis of a brand's intangible assets and knowledge : the contribution of cognitive sciences to competitive strategy

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    2020

    Published in: Ciencias administrativas ; (2020), 16 vom: Juli/Dez., Seite 59-77