Media type: E-Article Title: Inspiring brand positionings with mixed qualitative methods : a case of pet food Contributor: Morais, Robert J. [VerfasserIn] imprint: 2020 Published in: Journal of business anthropology ; 9(2020), 2, Seite 251-274 Language: English DOI: 10.22439/jba.v9i2.6124 ISSN: 2245-4217 Identifier: Keywords: brand ; marketing ; positioning ; anthropology ; psychology ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access