Skip to contents

  1. Pham Minh [Author]; Dang Thao Yen [Author]; Hoang Thi Hong Yen [Author]; Tran Thi Thanh Nga [Author]; Ngo Thi Huong Quynh [Author]

    The effects of online social influencers on purchasing behavior of Generation Z : an empirical study in Vietnam

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2021

    Published in: Journal of Asian finance, economics and business ; 8(2021), 11, Seite 179-190

  2. Becker, Annika [Author]; Waldner, Carolin [Author]; Nitsch, Laura J. [Author]; Trautwein, Stefan [Author]

    Communicating social value : an experimental study on credible communication and social enterprises

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2023

    Published in: Nonprofit management & leadership ; 33(2023), 3 vom: Frühjahr, Seite 511-533

  3. Kackovic, Monika [Author]; Wijnberg, Nachoem M. [Author]

    Artists finding galleries : entrepreneurs gaining legitimacy in the art market

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2022

    Published in: Entrepreneurship theory and practice ; 46(2022), 4 vom: Juli, Seite 1092-1116

  4. Nwobodo, Stanley [Author]; Weissmann, Marc Arul [Author]

    Common traits in online shopping behavior : a study of different generational cohorts

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2024

    Published in: Global business and organizational excellence ; 43(2024), 3 vom: März/Apr., Seite 46-60

  5. Loyola, Pablo González [Author]; Delgado, Paulina Inga [Author]; Pesantez, Jessenia Jiménez [Author]

    Influencers y moda : efecto en la intención de compra en mujeres millennials en la ciudad de Cuenca (Ecuador)

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2023

    Published in: Revista de marketing y publicidad ; (2023/2024), 8 vom: Nov./Feb., Seite 69-94

  6. Mandel, David R. [Author]; Irwin, Daniel [Author]; Dhami, Mandeep K. [Author]; Budescu, David V. [Author]

    Meta-informational cue inconsistency and judgment of information accuracy : spotlight on intelligence analysis

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2023

    Published in: Journal of behavioral decision making ; 36(2023), 3 vom: Juli, Artikel-ID e2307, Seite 1-14

  7. Hassan, Arooj [Author]; Bhatti, Sabeen Hussain [Author]; Shujaat, Sobia [Author]; Hwang, Yujong [Author]

    To adopt or not to adopt? : the determinants of cloud computing adoption in information technology sector

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2022

    Published in: Decision analytics journal ; 5(2022) vom: Dez., Artikel-ID 100138, Seite 1-9

  8. Silalahi, Sahat Aditua Fandhitya [Author]; Fachrurazi, Fachrurazi [Author]; Fahham, Achmad Muchaddam [Author]

    The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2021

    Published in: Cogent business & management ; 8(2021), 1, Artikel-ID 1956066, Seite 1-20

  9. Wu, Shaozhi [Author]

    An empirical research on social media marketing and consumer responses : leveraging the power of online opinion leaders

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2020

    Published in: The Kyoto economic review ; 87(2020) vom: Dez., Seite 34-63