Media type: E-Article Title: The effects of online social influencers on purchasing behavior of Generation Z : an empirical study in Vietnam Contributor: Pham Minh [VerfasserIn]; Dang Thao Yen [VerfasserIn]; Hoang Thi Hong Yen [VerfasserIn]; Tran Thi Thanh Nga [VerfasserIn]; Ngo Thi Huong Quynh [VerfasserIn] imprint: 2021 Published in: Journal of Asian finance, economics and business ; 8(2021), 11, Seite 179-190 Language: English DOI: 10.13106/jafeb.2021.vol8.no11.0179 ISSN: 2288-4645 Identifier: Keywords: Behaviour ; Generation Z ; Influencer ; Online ; Source Credibility ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access