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Qushta, Jassir [Author]

Selektives Demarketing : partielle Explikation kundenseitiger Verhaltenweisen und marketingethischer Reflexion - [1. Auflage]

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Stuttgart: Steinbeis-Edition, 2021

Published in: Schriftenreihe für Bankmanagement und Controlling ; 6
Sander, Matthias [Author]

Marketing-Management : Märkte, Marktforschung und Marktbearbeitung - [3., überarbeitete und erweiterte Auflage]

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München: UVK Verlag, [2019] ; Tübingen: Narr Francke Attempto Verlag GmbH & Co. KG, [2019]

Published in: UTB ; 8251 ; Betriebswirtschaftslehre
Schmidbauer, Klaus [Author]; Jorzik, Oliver [Author] ; Talpa-Verlag

Wirksame Kommunikation - mit Konzept : ein Handbuch für Praxis und Studium

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[Potsdam]: Talpa-Verlag, [2017]
Ehrmann, Harald [Author] ; NWB Verlag

Marketing-Controlling - [5. Auflage]

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Herne: Kiehl, 2016

Published in: Modernes Marketing für Studium und Praxis
Schaper, Thorsten [Author] ; Duncker & Humblot

Strategisches Marketingmanagement : Einführung in Theorie und Praxis - [4., überarbeitete und erweiterte Auflage]

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Berlin: Duncker & Humblot, [2016]
Foreman, John W. [Author] ; Schmidt, Meinhard [Other]

Big Data smart mit Excel analysieren : so holen Sie das Beste aus Ihren Kundendaten heraus ; deutsche Ausgabe von "Data Smart" - [1. Aufl.]

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Weinheim: Sybex, a Wiley Brand, Wiley-VCH-Verl., 2015
Kim, W. Chan [Author]; Mauborgne, Renée [Author]

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant - [Expanded edition]

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Boston, Massachusetts: Harvard Business Review Press, [2015]
Sauro, Jeff [Author]

Customer analytics for dummies : [manage the total customer experience ; collect, measure, and interpret customer data ; use data to build strong customer relationships ; transition to a data-driven customer experience]

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Hoboken, NJ: Wiley, 2015

Published in: For dummies
Pepels, Werner [Author] ; Berliner Wissenschafts-Verlag

Preis- und Konditionenmanagement : höhere Gewinne durch optimales Pricing - [3. Auflage]

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Berlin: BWV, Berliner Wissenschafts-Verlag, [2015]
Gleich, Ronald [Editor]

Controlling und Big Data : Anforderungen, Auswirkungen, Lösungen - [1. Aufl.]

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Freiburg; München: Haufe, 2014
Klein, Andreas [Editor]

Marketing- und Vertriebscontrolling : von Big Data über Pricing bis Social Media Controlling - [1. Auflage]

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Freiburg; München: Haufe Gruppe, 2014
Klein, Andreas [Editor]

Marketingcontrolling im Online-Zeitalter : Social Media Marketing und digitale Transformation bewerten ; klassische Instrumente an neue Geschäftsmodelle anpassen ; Kennzahlen, Vertriebscockpit, Preiscontrolling anwenden ; Big Data im Marketing gezielt einsetzen

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Freiburg; München: Haufe-Gruppe, 2014

Published in: Der Controlling-Berater ; 34
Bieger, Thomas [Author]

Das Marketingkonzept im St. Galler Management-Modell - [1. Aufl.]

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Bern; [Stuttgart]: Haupt, 2013

Published in: UTB ; 3995 ; Management
Ahlbrecht, Marius [Author]

Markteintrittsprozesse deutscher Unternehmen in Mittel- und Osteuropa

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Hamburg: Kovač, 2013

Published in: Schriftenreihe Strategisches Management ; 145
Porter, Michael E. [Author] ; Brandt, Volker [Translator]; Schwoerer, Thomas Carl [Translator]

Wettbewerbsstrategie (Competitive Strategy) : Methoden zur Analyse von Branchen und Konkurrenten - [12., aktualisierte und erweiterte Auflage]

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Frankfurt; New York: Campus Verlag, 2013

Published in: Strategie
Schögel, Marcus [Author]

Distributionsmanagement : das Management der Absatzkanäle

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... to E-book via ProQuest Ebook Central

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München: Vahlen, 2012

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Uecke, Oliver [Author]

How to commercialise research in biotechnology? : effectiveness of the innovation process and of technology transfer in the biotechnology sector

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Wiesbaden: Springer Gabler, 2012

Published in: Research
Zentes, Joachim [Editor]

Markteintrittsstrategien : Dynamik und Komplexität

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Wiesbaden: Springer Gabler, 2012

Published in: mir-Edition - Springer-Gabler Research
Schüür-Langkau, Anja [Editor]

Media- und Marketingstrategien in digitalen Zeiten : Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis

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Wiesbaden: Springer Gabler, 2012
Winkelmann, Peter [Author]

Vertriebskonzeption und Vertriebssteuerung : die Instrumente des integrierten Kundenmanagements - CRM - [5., vollständig überarbeitete und erweiterte Auflage]

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München: Verlag Franz Vahlen, [2012]

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