• Media type: Book
  • Title: Media- und Marketingstrategien in digitalen Zeiten : Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis
  • Contributor: Schüür-Langkau, Anja [Editor]
  • Published: Wiesbaden: Springer Gabler, 2012
  • Extent: VIII, 114 S; Ill; 240 mm x 168 mm
  • Language: German
  • ISBN: 3658003669; 9783658003661
  • Publisher, production or purchase order numbers: Sonstige Nummer: 86154072
  • RVK notation: QP 612 : Absatzplanung und -kontrolle
  • Keywords: Marketingstrategie > Mediaplanung
  • Origination:
  • Footnote: Enth. 27 Beitr

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  • Shelf-mark: 2012 8 049778
  • Item ID: 33726683
  • Status: Loanable, place order
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