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  2. Hofstede, Geert [Author]; Hofstede, Gert Jan [Author]; Minkov, Michael [Author] ; Mayer, Petra [Translator]; Sondermann, Martina [Translator]; Lee, Anthony [Translator]

    Lokales Denken, globales Handeln : interkulturelle Zusammenarbeit und globales Management - [6., vollständig überarbeitete und aktualisierte Auflage, Originalausgabe]

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    München: dtv, [2017]

    Published in: dtv ; 50952 ; Beck-Wirtschaftsberater im dtv

  6. Sharma, Dheeraj [Editor] ; Cultural Perspectives in Marketing Conference 2010 Lille

    Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference ; Lille, France, July 16, 2010 - [Reprint from original edition]

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    Cham; Heidelberg [u.a.]: Springer, 2015

    Published in: Developments in marketing science: proceedings of the Academy of Marketing Science

  13. Spotts, Harlan E. [Editor] ; Academy of Marketing Science Annual Conference 2006 San Antonio, Tex

    Revolution in marketing : market driving changes ; proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference ; San Antonio, Texas, USA, May 24-27, 2006 - [Reprint from original edition]

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    Cham; Heidelberg [u.a.]: Springer, c 2015

    Published in: Developments in marketing science: proceedings of the Academy of Marketing Science