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Zerres, Michael P. [Editor] ; Hochschule für Wirtschaft und Politik

Ergebnisbericht des Projektes "Marketing in den neuen Bundesländern"

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Hamburg: HWP, 1996

Published in: Sozialökonomische Texte ; 5100

Saxon Bibliography (Sächsische Bibliografie)
Herrmann, Jörg [Author]

Absatzwirtschaft - [1. Aufl.]

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Wiesbaden: Gabler, 1994

Published in: Gabler-Studientexte
Schröter, Harm G. [Author] ; Technische Universität Bergakademie Freiberg Fakultät für Wirtschaftswissenschaften

Erfolgsfaktor Marketing : der Strukturwandel von der Reklame zur Unternehmenssteuerung

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Freiberg: Techn. Univ., Bergakad. Freiberg, Fac. of Economics and Business Administration, 1995

Published in: Freiberger Arbeitspapiere ; 95,9
Pepels, Werner [Author]

Marketing / [Hauptbd.] - [1. Aufl.]

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Baden-Baden: Nomos-Verl.-Ges., 1994

Published in: Marketing / Werner Pepels ; 1
Pepels, Werner [Author]

Marketing

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Baden-Baden: Nomos-Verl.-Ges., 1994-

Published in: Stud oec ; Anwendungsbezogene BWL
Preißner, Andreas [Author]; Engel, Stefan [Author]

Marketing - [2., verb. Aufl.]

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München; Wien: Oldenbourg, 1995
Böcker, Franz [Author]

Marketing - [5., überarb. Aufl.]

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Stuttgart [u.a.]: Fischer, 1994

Published in: Grundwissen der Ökonomik ; Betriebswirtschaftslehre- UTB für Wissenschaft ; Uni-Taschenbücher ; 919
Corstjens, Judith [Author]; Corstjens, Marcel [Author]

Store wars : the battle for mindspace and shelfspace

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Chichester [u.a.]: Wiley & Sons, 1995
Manz, Klaus [Author]; Hoffmann, Lutz [Author]

Absatz

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München: Vahlen, 1993

Published in: Kompaktstudium Wirtschaftswissenschaften ; 700
Zahn, Ekkehard [Author]

Checklist Marketing

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Landsberg/Lech: Verl. Moderne Industrie, 1993
Meffert, Heribert [Author]

Marketing : Grundlagen der Absatzpolitik ; mit Fallstudien Einführung und Relaunch des VW-Golf - [7., überarb. und erw. Aufl., Nachdr]

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Wiesbaden: Gabler, 1993

Published in: Gabler-Lehrbuch
Audehm, Dieter [Author]; Nikol, Ulrich [Author]; Schmid, Jürgen R. [Author]

Marketing praxisnah

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Düsseldorf: VDI-Verl., 1993
Meyer, Paul W. [Editor]

Marketing-Systeme : Grundlagen des institutionalen Marketing - [2., überarb. Aufl.]

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Stuttgart; Berlin; Köln: Kohlhammer, [circa 1993]
Pepels, Werner [Author]

Grundzüge der Marketing-Koordinations-Planung

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Regensburg: Roderer, 1991

Published in: Theorie und Forschung / Wirtschaftswissenschaften ; 7 - Theorie und Forschung ; 128
Böcker, Franz [Author]

Marketing - [4., durchges. Aufl.]

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Stuttgart: G. Fischer, 1991

Published in: UTB ; 919- Grundwissen der Ökonomik ; Betriebswirtschaftslehre
Nieschlag, Robert [Author]; Dichtl, Erwin [Author]; Hörschgen, Hans [Author]

Marketing - [16., durchges. Aufl.]

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Berlin: Duncker & Humblot, 1991
Weeser-Krell, Lothar M. [Author]

Marketing : Einführung - [3., völlig neu bearb. und wesentl. erw. Aufl]

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München [u.a.]: Oldenbourg, 1991
Seiler, Armin [Author]

Marketing : erfolgreiche Umsetzung in die Praxis

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Zürich [u.a.]: Orell Füssli, 1991
Seiler, Armin [Author]

Marketing : erfolgreiche Umsetzung in die Praxis - [2. Aufl.]

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Zürich [u.a.]: Orell Füssli, 1992
Woerner, Joachim [Author]

Marketing für jedermann - [1. Aufl.]

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Berlin: Verl. Die Wirtschaft, 1991

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