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  1. Wells, William D. [Editor] ; Advertising and Consumer Psychology Conference 13 1994 Minneapolis, Minn

    Measuring advertising effectiveness

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    Mahwah, NJ [u.a.]: L. Erlbaum Associates, 1997

    Published in: Advertising and consumer psychology

  2. Baily, Martin Neil [Author] ; Baily, Martin Neil [Other]; Chakrabarti, Alok K. [Other]

    Innovation and the productivity crisis

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    Washington, D.C.: Brookings Institution, 1988