Media type: Book; Conference Proceedings Title: Measuring advertising effectiveness Contributor: Wells, William D. [Hrsg.] Event: Advertising and Consumer Psychology Conference imprint: Mahwah, NJ [u.a.]: L. Erlbaum Associates, 1997 Published in: Advertising and consumer psychology Extent: X, 408 S.; Ill., graph. Darst Language: English ISBN: 0805819010; 0805828125 RVK notation: CX 7500 : Kunstpsychologie; Literaturpsychologie; Musikpsychologie QP 630 : Allgemeines Keywords: Werbeforschung > Werbung > Effizienz > USA Origination: Footnote: Includes bibliographical references and indexes "Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference" - Includes bibliographical references and index
Central Library – open access area Shelf-mark: CW 7500 W453 Item ID: 31176939 Status: To be used in the library, interlibrary loan possible