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  1. Blattberg, Robert C. [Author]; Kim, Byung-Do [Author]; Neslin, Scott A. [Author]

    Database marketing : analyzing and managing customers

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    New York, NY: Springer, 2008

    Published in: International series in quantitative marketing

  2. Rossmann, Alexander [Author]

    Vertrauen in Kundenbeziehungen - [1., Auflage]

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    Wiesbaden: Gabler, 2010

    Published in: Gabler Research ; Marketing-Management- Gabler Research