Media type: Book Title: Database marketing : analyzing and managing customers Contains: Introduction -- Why Database Marketing -- Organized for Database Marketing -- Customer Privacy in a CRM Environment -- LTV Fundamentals -- LTV Advanced Issues -- LTV Applications -- Sources of Data -- Test Design and Analysis -- The Predictive Modeling Process -- Foundations of Statistical Modeling -- RFM Analysis.- Market Basket Analysis -- Collaborative Filtering -- Discrete Dependent Variable and Duration Models -- Cluster Analysis -- Decision Trees -- Neural Networks -- Machine Learning -- Acquiring Customers -- Cross-Selling and Up-Selling -- Frequency Reward Programs -- Customer Tier Programs -- Churn Management -- Multi-Channel Customer Management -- Acquisition and Retention Management -- Communications Design -- Multi-Contact Customer Management -- Pricing -- Glossary of Database Marketing Terms -- Index. Literaturverz. S. 801 - 845 Contributor: Blattberg, Robert C. [Author]; Kim, Byung-Do [Author]; Neslin, Scott A. [Author] imprint: New York, NY: Springer, 2008 Published in: International series in quantitative marketing Extent: XXIV, 871 S.; Ill., graph. Darst; 229 mm x 152 mm Language: English ISBN: 0387725784; 9780387725789; 9781441903327 Publisher, production or purchase order numbers: Sonstige Nummer: 12063659 RVK notation: QP 650 : Datenverarbeitung im Marketing QP 621 : Absatzmethoden Keywords: Kundendatenbank > Kundenmanagement > Marketinginformationssystem Origination: Footnote:
Departmental Library DrePunct – open access area Shelf-mark: QP 650 B644 Item ID: 31834681 Status: Loanable