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  1. Akbar, Muhammad Imad Ud Din [Author]; Ahmad, Bilal [Author]; Asif, Mirza Huzaifa [Author]; Siddiqui, Shahid Ali [Author]

    Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior

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    2020

    Published in: Journal of Asian finance, economics and business ; 7(2020), 11, Seite 367-379