Media type: E-Article Title: Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior Contributor: Akbar, Muhammad Imad Ud Din [VerfasserIn]; Ahmad, Bilal [VerfasserIn]; Asif, Mirza Huzaifa [VerfasserIn]; Siddiqui, Shahid Ali [VerfasserIn] imprint: 2020 Published in: Journal of Asian finance, economics and business ; 7(2020), 11, Seite 367-379 Language: English DOI: 10.13106/jafeb.2020.vol7.no11.367 ISSN: 2288-4645 Identifier: Keywords: Sales Promotion ; Emotional Brand Attachment ; Impulse Buying Behavior ; Post-Purchase Cognitive Dissonance ; Retail Brands ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access