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Napoli, Philip M. [Author]

Audience economics : media institutions and the audience marketplace

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New York: Columbia University Press, 2003
Leo, Hildegund [Author]

Musik im Fernsehwerbespot

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Frankfurt am Main; Berlin; Bern; Wien [u.a.]: Lang, 1999

Published in: Studien zum Theater, Film und Fernsehen ; 29
Brierley, Sean [Author]

The advertising handbook - [1. publ.]

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London [u.a.]: Routledge, 1995

Published in: Media practice
Rosenberg, Jerry M. [Author]

Dictionary of marketing and advertising

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New York [u.a.]: Wiley, 1995

Published in: Business dictionary series
Wimmer, Frank [Author]; Wessner, Konrad [Author] ; Bayerische Landeszentrale für Neue Medien

Image und Akzeptanz des lokalen Hörfunks und Fernsehens als Werbeträger : Studie zum Marketing der bayerischen lokalen Hörfunk- und Fernsehsender im lokalen Werbemarkt

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München: R. Fischer, 1993

Published in: Bayerische Landeszentrale für Neue Medien: BLM-Schriftenreihe ; 2400
Wimmer, Frank [Author]; Wessner, Konrad [Author] ; Bayerische Landeszentrale für Neue Medien

Radio-Marketing im lokalen Werbemarkt : Studie zur Ermittlung und Ausschöpfung lokaler Werbepotentiale in Bayern (mit zusätzlicher Berücksichtigung des lokalen Fernsehens)

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München: R. Fischer, 1991

Published in: Bayerische Landeszentrale für Neue Medien: BLM-Schriftenreihe ; 1400
Myers, Greg [Author]

Words in ads - [1. publ.]

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London [u.a.]: E. Arnold, 1994
Benz, Jochen [Author]

Optimale Werbebudget- und Werbeprogrammplanung

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Thun [u.a.]: Deutsch, 1981

Published in: Reihe Wirtschaftswissenschaften ; 23400
Esch, Franz-Rudolf [Editor]; Langner, Tobias [Editor]; Bruhn, Manfred [Editor]

Handbuch Controlling der Kommunikation : Grundlagen - Innovative Ansätze - Praktische Umsetzungen - [2., vollständig überarbeitete und erweiterte Auflage]

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Wiesbaden: SpringerGabler, [2016]

Published in: Handbuchreihe der Kommunikation ; 4,2
Dotz, Warren [Author]; Husain, Masud [Author]

Meet Mr. Product : the graphic art of the advertising character

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San Rafael: Insight, [2015]-
Jacobson, Howie [Author]; McDonald, Kristie [Author]; McDonald, Joel [Author]

Google AdWords for dummies - [3. ed.]

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Hoboken, NJ: Wiley, 2012

Published in: For dummies
Eck, Cornelia [Author]

Schattenbilder - Männlichkeit und Weiblichkeit in Werbeanzeigen

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Hamburg: Kovač, 2008

Published in: Schriftenreihe Gender studies ; 8
Jílková, Hana [Author]

Die deutsche und tschechische Werbesprache : verbale Strategien in deutschen Slogans und ihre Parallelen in der tschechischen Werbung

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Hamburg: Kovač, 2007

Published in: Schriftenreihe Philologia ; 106
Behrens, Gerold [Editor]

Gabler Lexikon Werbung : [A - Z] - [1. Aufl.]

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Wiesbaden: Gabler, 2001
Schweiger, Günter [Author]; Schrattenecker, Gertraud [Author]

Werbung : eine Einführung - [4., völlig neu bearb. und erw. Aufl.]

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Stuttgart; Jena [u.a.]: G. Fischer, 1995

Published in: UTB für Wissenschaft ; Uni-Taschenbücher ; 1370 ; Betriebswirtschaftslehre, Wirtschaftswissenschaften- Grundwissen der Ökonomik ; Betriebswirtschaftslehre
Saunders, Dave [Other]

The World's best advertising photography

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London: Batsford, 1994
White, Roderick [Author]

Advertising : what it is and how to do it - [3rd ed]

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London [u.a.]: McGraw-Hill, c1993
Cook, Guy [Author]

The discourse of advertising - [1. publ.]

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London [u.a.]: Routledge, 1992

Published in: The interface series
Ogilvy, David [Author]

Ogilvy on advertising

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New York, NY: Vintage Books, 1985
Hoffmann, Hans-Joachim [Author]

Psychologie der Werbekommunikation - [2., neubearb. Aufl.]

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Berlin [u.a.]: de Gruyter, 1981

Published in: Sammlung Göschen ; 2093

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