Media type: Book Title: The advertising handbook Contributor: Brierley, Sean [Author] Published: London [u.a.]: Routledge, 1995 Published in: Media practice Issue: 1. publ. Extent: X, 293 S.; Ill Language: English ISBN: 041510713X; 0415107148 RVK notation: AP 17442 : Anzeige AP 17200 : Allgemeines QP 630 : Allgemeines Keywords: Anzeige Werbung Origination: Footnote: Literaturverz. S. 277 - 283