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Chaffey, Dave [Author]; Ellis-Chadwick, Fiona [Author]

Digital marketing - [Seventh edition]

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Harlow, England; London; New York; Boston; San Francisco; Toronto; Sydney; Dubai; Singapore; Hong Kong: Pearson, 2019
Chaffey, Dave [Author]; Ellis-Chadwick, Fiona [Author]

Digital marketing - [Eighth edition]

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Harlow, England; London; New York; Boston; San Francisco; Toronto; Sydney; Dubai; Singapore; Hong Kong; Tokyo; Seoul; Taipei; New Delhi; Cape Town; São Paulo; Mexico City; Madrid; Amsterdam; Munich; Paris; Milan: Pearson, 2022
Göttling, Janine [Author] ; Technische Universität Dresden

Zwischenmenschliche Attraktion und Kommunikation: Interdisziplinäre Ansätze, empirische Studien und Implikationen für das Relationship Marketing

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Dresden, 26.04.2021
Stumpf, Marcus [Editor] ; Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation 17. 2017 Frankfurt am Main

Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation

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Wiesbaden: Springer VS, [2019]

Published in: Europäische Kulturen in der Wirtschaftskommunikation ; 31
Dänzler, Stefanie [Author]

Digitalization and the impact on television financing - [1. Aufl.]

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Baden-Baden: Nomos, 2011

Published in: Schriften zur Medienwirtschaft und zum Medienmanagement ; 29
Heiß, Tanja [Editor]; Camphausen, Martin [Editor]; Werner, Jochen A. [Editor]; Bechtel, Florian [Contributor]; Frank, Timo [Contributor]; Köbe, Philipp [Contributor]; Lutermann, Katharina [Contributor]; Steidel, Gesa P. [Contributor] ; MWV Medizinisch Wissenschaftliche Verlagsges. mbH & Co. KG

Generation Hashtag : Managementwandel im Gesundheitswesen

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Berlin: Medizinisch Wissenschaftliche Verlagsgesellschaft, [2019]
Jacob, Dieter [Editor]; Wittenberg, Reinhold [Editor]; Oehmichen, Martin [Editor] ; Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft Arbeitskreis Baubetriebswirtschaft

Digitalisierung von betrieblichen Prozessen sowie digitale Schnittstellen zu den Kunden und Lieferanten : Zusammenfassungen der Sitzungen von 2018-2020

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Freiberg: Technische Universität Bergakademie, [2021]

Published in: Freiberger Forschungshefte / D ; 252
Schönitz, Marie-Sophie [Author] ; Technische Universität Dresden

From digitalization to broken hearts: Interdisziplinäre Konzepte, Studien und Implikationen für das Relationship Marketing

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Dresden, 01.03.2021
Scott, Brett [Author] ; Schmidt, Thorsten [Translator]

Cloudmoney : Cash, Karte oder Krypto : warum die Abschaffung des Bargelds unsere Freiheit gefährdet - [1. Auflage]

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München: Penguin Verlag, [2022]
Kramer, Stefan [Author]; Bongers, Frank [Author]; Byers, Philipp [Author]; Eylert, Mario [Author]; Fuhlrott, Michael [Author]; Geißler, Karl [Author]; Hoppe, Christian [Author] ; Kramer, Stefan [Editor] Verlag C.H. Beck

IT-Arbeitsrecht : digitalisierte Unternehmen: Herausforderungen und Lösungen - [2. Auflage]

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München: C.H. Beck, 2019
Steingart, Gabor [Author]

Die unbequeme Wahrheit : Rede zur Lage unserer Nation - [1. Auflage]

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München: Penguin Verlag, [2020]
Lucks, Kai [Author] ; Fachverlag für Wirtschafts- und Steuerrecht Schäffer Stuttgart

Der Wettlauf um die Digitalisierung : Potenziale und Hürden in Industrie, Gesellschaft und Verwaltung - [1. Auflage]

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Stuttgart; [Freiburg]: Schäffer-Poeschel Verlag, [2020]
Joensuu-Salo, Sanna [Author]; Sorama, Kirsti [Author]; Viljamaa, Anmari [Author]; Varamäki, Elina [Author]

Firm performance among internationalized SMEs: The interplay of market orientation, marketing capability and digitalization

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Basel: MDPI, 2018
Khabyuk, Olexiy [Author]; Michels, Marvin [Author]; Rüdiger, Stefan [Author]; Wassiljew, Domenic [Author]

Wer bist du, Online-Marketing-Manager/in? Ergebnisse einer Stelleninhaberbefragung und einer Stellenanzeigenanalyse

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Links

http://hdl.handle.net/10419/204687

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Düsseldorf: Hochschule Düsseldorf, Fachbereich Wirtschaftswissenschaften, 2019
Barna, Marta [Author]; Melnyk, Iryna [Author]; Baran, Rostyslav [Author]

Factors of digitalization of the marketing activitiy of tourist enterprises of Ukraine in the conditions of global digitalization

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http://www.baltijapublishing.lv/index.php/issue/article/download/1183/1222/

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2021

Published in: Baltic Journal of Economic Studies ; 7(2021), 3, Seite 29-36
Kätzel, Charlotte [Author]; Durst, Carolin [Author]

Mit agilen Blended Learning-Methoden erfolgreich durch die Pandemie: Was Unternehmen von den Hochschulen lernen können ; Succeeding During the Pandemic with Agile Blended Learning Methods: What Companies can Learn from Universities

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Wiesbaden: Springer Fachmedien Wiesbaden, 2021
Münch, Christian [Author]; Luppold, Stefan [Author]

Ehrliche Events : weg vom Hype hin zum Menschen - warum wir Events neu denken müssen und was es bringt

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Wiesbaden: Springer Gabler, [2021]

Published in: Springer eBook Collection
Nenninger, Michael [Author]; Seidel, Melanie [Author]

Praxisleitfaden Customer Centricity : mit Kundendaten und Customer Experience die digitale Transformation erfolgreich meistern - mit Strategie-Framework und Umsetzungsplan

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Wiesbaden: Springer Gabler, [2021]

Published in: Springer eBook Collection
Conti, Emanuela [Author]; Camillo, Furio [Author]; Pencarelli, Tonino [Author]

The impact of digitalization on marketing activities in manufacturing companies

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https://www.emerald.com/insight/content/doi/10.1108/TQM-11-2022-0329/full/pdf

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2023

Published in: The TQM journal ; 35(2023), 9, Seite 59-82
Danciu, Victor [Author]

Adapting and modernizing the post-Covid marketing policy under the impact of consumption challenges

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http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2021-03-29/3630/rej20217901danciu.pdf

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2021

Published in: The Romanian economic journal ; 24(2021), 79 vom: März, Seite 2-21

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