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Reim, Jürgen [Author]

Die Praxis der Werbeplanung

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Sindelfingen [u.a.]: expert-Verl. [u.a.], 1986

Published in: Unternehmensführung und Unternehmensberatung
Karmasin, Matthias [Editor]; Süssenbacher, Daniela [Other]; Gonser, Nicole [Other]

Public Value : Theorie und Praxis im internationalen Vergleich - [1. Aufl.]

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Wiesbaden: VS, Verl. für Sozialwiss., 2011
Quesenberry, Keith A. [Author]

Social media strategy : marketing and advertising in the consumer revolution

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Lanham; Boulder; New York; London: Rowman & Littlefield, [2016]
Schulz-Bruhdoel, Norbert [Author]; Bechtel, Michael [Author]

Medienarbeit 2.0 : Cross-Media-Lösungen ; das Praxisbuch für PR und Journalismus von morgen

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Frankfurt am Main: FAZ-Inst. für Management-, Markt- und Medieninformationen, 2009

Published in: Frankfurter Allgemeine Buch
O'Keefe, Garrett J. [Other]

Taking a bite out of crime : the impact of the National Citizens' Crime Prevention Media Campaign

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Thousand Oaks, Calif. [u.a.]: Sage, 1996
Weis, Hans Christian [Author]

Verkaufsmanagement - [6., überarb. und erw. Aufl.]

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Ludwigshafen (Rhein): Kiehl, 2005

Published in: Modernes Marketing für Studium und Praxis
Hilpert, Wilhelm [Author]; Gillitzer, Berthold [Author]; Schwarz, Stephan [Author] ; Kuttner, Sven [Writer of introduction]

Benutzungsdienste in Bibliotheken : Bestands- und Informationsvermittlung

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Berlin [u.a.]: de Gruyter Saur, [2014]

Published in: Bibliotheks- und Informationspraxis ; 52
Schweiger, Wolfgang [Author] ; Springer Fachmedien Wiesbaden

Der (des)informierte Bürger im Netz : wie soziale Medien die Meinungsbildung verändern

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Wiesbaden: Springer, [2017]
Kluth, Theda [Author]; Ferling, Ursula [Author]; Thier, Michaela [Author]

Medienpädagogik in öffentlichen Bibliotheken : Beispiel Video

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Berlin: Dt. Bibliotheksinst., 1990

Published in: Deutsches Bibliotheksinstitut: DBI-Materialien ; 98
Krauß-Leichert, Ute [Editor]

Teaching Library : eine Kernaufgabe für Bibliotheken

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Frankfurt am Main; Berlin; Bern; Wien [u.a.]: Lang, 2007
Silva, Adriana de Souza e [Author]; Frith, Jordan [Author]

Mobile interfaces in public spaces : locational privacy, control, and urban sociability - [1. publ.]

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New York; London: Routledge, 2012
Washington, Sally [Author] ; OECD

Consultation and communications : integrating multiple interests into policy ; managing media relations

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Paris: Organisation for Economic Co-operation and Development, c1997

Published in: Public management occasional papers ; 17
Bernet, Marcel [Author]

Social Media in der Medienarbeit : Online-PR im Zeitalter von Google, Facebook und Co - [1. Aufl.]

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Wiesbaden: VS, Verl. für Sozialwissenschaften, 2010
Pepels, Werner [Author]

Werbeeffizienzmessung

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Stuttgart: Schäffer-Poeschel, 1996

Published in: Sammlung Poeschel ; 14700
Schweiger, Günter [Author]; Schrattenecker, Gertraud [Author]

Werbung : eine Einführung - [4., völlig neu bearb. und erw. Aufl.]

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Stuttgart; Jena [u.a.]: G. Fischer, 1995

Published in: UTB für Wissenschaft ; Uni-Taschenbücher ; 1370 ; Betriebswirtschaftslehre, Wirtschaftswissenschaften- Grundwissen der Ökonomik ; Betriebswirtschaftslehre
Vilmar, Answin [Author]

Agentur 2000 : Entwicklungen und Perspektiven für Anbieter von Kommunikationsdienstleistungen

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Heidelberg: Physica-Verl., 1993

Published in: Konsum und Verhalten ; 38
Brogan, Chris [Author] ; Bischoff, Ursula [Other]

Social Media für Quereinsteiger : best Practice für Marketing, Vertrieb und PR - [1. Aufl.]

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Weinheim: Wiley-VCH, 2011
Zerfaß, Ansgar [Editor]; Pleil, Thomas [Editor]

Handbuch Online-PR : strategische Kommunikation in Internet und Social Web - [2., überarbeitete und erweiterte Auflage]

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Konstanz; München: UVK Verlagsgesellschaft mbH, [2015]

Published in: PR-Praxis ; 7.2015
Beham, Frank [Author]

Stakeholder-Konfrontationen im Social Web : eine fallstudienbasierte Untersuchung unternehmensseitiger Reaktionsstrategien am Beispiel von Shitstorms

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Hamburg: Verlag Dr. Kovač, 2015

Published in: Schriftenreihe Strategisches Management ; 177
Morozov, Evgeny [Author] ; Dedekind, Henning [Translator]; Schäfer, Ursel [Translator]

Smarte neue Welt : digitale Technik und die Freiheit des Menschen - [1. Auflage]

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München: Karl Blessing Verlag, [2013]

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