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Winter, Kai [Author] ; Esch, Franz-Rudolf [Other]

Wirkung von Limited Editions für Marken : theoretische Überlegungen und empirische Überprüfung - [1. Aufl.]

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Wiesbaden: Gabler, 2009

Published in: Gabler Edition Wissenschaft ; Marken- und Produktmanagement- Marken- und Produktmanagement
Pepels, Werner [Author]

Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation - [6., überarb. und erw. Aufl.]

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München: Oldenbourg, 2013
Pepels, Werner [Author]

Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation - [5., überarb. Aufl.]

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München; Wien: Oldenbourg, 2006
Pepels, Werner [Author]

Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation - [4., überarb. Aufl.]

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München; Wien: Oldenbourg, 2003
Pepels, Werner [Author]

Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozeßorganisation - [3., überarb. u. aktualisierte Aufl.]

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München; Wien: Oldenbourg, 2001
Ahlert, Dieter [Other]

Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg - [1. Aufl.]

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Wiesbaden: Gabler, 2009
Pepels, Werner [Author]

Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozeßorganisation

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München; Wien [u.a.]: Oldenbourg, 1998
Pepels, Werner [Author]

Produktmanagement : [Produktinnovation, Markenpolitik, Programmplanung, Prozeßorganisation] - [2., überarb. u. erw. Aufl.]

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München; Wien: Oldenbourg, 2000
Albers, Sönke [Editor]

Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle - [3., überarb. und erw. Aufl.]

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Wiesbaden: Gabler, 2007
Albers, Sönke [Editor]

Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle - [2., überarb. und erw. Aufl.]

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Wiesbaden: Gabler, 2002
Albers, Sönke [Editor]

Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle - [1. Aufl.]

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Wiesbaden: Gabler, 2000
Herrmann, Andreas [Editor]; Hertel, Günter [Other]; Virt, Wilfried [Other]; Huber, Frank [Other]; Akao, Yōji [Other]

Kundenorientierte Produktgestaltung

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München: Vahlen, 2000
Mauerer, Stefan [Author]

Der Einfluss von Produktlinienerweiterungen auf Premiumautomobilmarken : wirtschaftsgeschichtliche und marketingwissenschaftliche Analysen

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http://www.opus-bayern.de/uni-regensburg/volltexte/2007/802/

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Schwertfeger, Marko [Author]

Handelsmarkenmanagement : Grundlagen – Strategien – Umsetzung

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Wiesbaden: Springer Gabler, 2017

Published in: SpringerLink ; Bücher
The journal of product & brand management

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http://www.emeraldinsight.com/1061-0421.htm

https://ezb.ur.de/ReadMe?bibid=SLUB&owner=EMER&anchor=emerald_EM_120&lang=de

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Bingley: Emerald, 1992- ; [Erscheinungsort nicht ermittelbar]: Proquest, 1992- ; Bradford: MCB University Press, anfangs / 1.1992 -
Helm, Roland [Author]; Endres, Herbert [Author]

Marketing : strategisch analysieren und marktorientiert umsetzen - [9., vollständig überarbeitete und erweiterte Auflage]

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Stuttgart: utb GmbH, 2024 ; Stuttgart: UVK, 2024

Published in: UTB ; 0919- utb-studi-e-book
Alfaro, Laura [Author]; Bao, Ge [Author]; Chen, Maggie Xiaoyang [Author]; Hong, Junjie [Author]; Steinwender, Claudia [Author] ; National Bureau of Economic Research

Omnia Juncta in Uno : Foreign Powers and Trademark Protection in Shanghai's Concession Era

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https://www.nber.org/papers/w29721

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Cambridge, Mass: National Bureau of Economic Research, 2022

Published in: NBER working paper series ; no. w29721

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