Skip to contents Bauer, Brittney C. [Author]; Carlson, Brad D. [Author]; Arnold, Mark J. [Author] Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships Articles View online Schließen > Access ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Psychology & marketing ; 40(2023), 12 vom: Dez., Seite 2539-2558 Bauer, Brittney C. Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2023 Published in: Psychology & Marketing, 40 (2023) 4, Seite 791-810 Bauer, Brittney C.; Johnson, Clark D. “I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2023 Published in: Journal of Advertising, 52 (2023) 2, Seite 300-309 Bauer, Brittney C.; Mills, Adam J. The communal consumption experience: sharing, rituals, & socialization Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2021 Published in: Journal of Wine Research, 32 (2021) 3, Seite 135-137 Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J. Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2023 Published in: Psychology & Marketing, 40 (2023) 12, Seite 2539-2558 Johnson, Clark D.; Bauer, Brittney C.; Arnold, Mark J. The effect of brand crises on endorser reputation and endorsement portfolios Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2022 Published in: Psychology & Marketing, 39 (2022) 7, Seite 1385-1397 Bauer, Brittney C.; Carlson, Brad D.; Johnson, Clark D. The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2022 Published in: European Journal of Marketing, 56 (2022) 3, Seite 869-898 Johnson, Clark D.; Bauer, Brittney C.; Niederman, Fred The Automation of Management and Business Science Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Academy of Management, 2021 Published in: Academy of Management Perspectives, 35 (2021) 2, Seite 292-309 Bauer, Brittney C.; Johnson, Clark D.; Singh, Nitish Place–brand stereotypes: does stereotype-consistent messaging matter? Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2018 Published in: Journal of Product & Brand Management, 27 (2018) 7, Seite 754-767 Johnson, Clark D.; Bauer, Brittney C.; Ascencio, Christine A.; Kuang, Yunmei Priming from the pulpit: Extending regulatory focus theory to church services Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2019 Published in: Nonprofit Management and Leadership, 29 (2019) 3, Seite 437-447
Bauer, Brittney C. [Author]; Carlson, Brad D. [Author]; Arnold, Mark J. [Author] Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships Articles View online Schließen > Access ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Psychology & marketing ; 40(2023), 12 vom: Dez., Seite 2539-2558
Bauer, Brittney C. Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2023 Published in: Psychology & Marketing, 40 (2023) 4, Seite 791-810
Bauer, Brittney C.; Johnson, Clark D. “I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2023 Published in: Journal of Advertising, 52 (2023) 2, Seite 300-309
Bauer, Brittney C.; Mills, Adam J. The communal consumption experience: sharing, rituals, & socialization Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2021 Published in: Journal of Wine Research, 32 (2021) 3, Seite 135-137
Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J. Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2023 Published in: Psychology & Marketing, 40 (2023) 12, Seite 2539-2558
Johnson, Clark D.; Bauer, Brittney C.; Arnold, Mark J. The effect of brand crises on endorser reputation and endorsement portfolios Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2022 Published in: Psychology & Marketing, 39 (2022) 7, Seite 1385-1397
Bauer, Brittney C.; Carlson, Brad D.; Johnson, Clark D. The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2022 Published in: European Journal of Marketing, 56 (2022) 3, Seite 869-898
Johnson, Clark D.; Bauer, Brittney C.; Niederman, Fred The Automation of Management and Business Science Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Academy of Management, 2021 Published in: Academy of Management Perspectives, 35 (2021) 2, Seite 292-309
Bauer, Brittney C.; Johnson, Clark D.; Singh, Nitish Place–brand stereotypes: does stereotype-consistent messaging matter? Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2018 Published in: Journal of Product & Brand Management, 27 (2018) 7, Seite 754-767
Johnson, Clark D.; Bauer, Brittney C.; Ascencio, Christine A.; Kuang, Yunmei Priming from the pulpit: Extending regulatory focus theory to church services Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2019 Published in: Nonprofit Management and Leadership, 29 (2019) 3, Seite 437-447
> Access State Skip to next facet Open Access (1) Wert ausschließen Without Specification (9) Wert ausschließen Show more show less
> Subject Skip to next facet Economics (6) Wert ausschließen Psychology (3) Wert ausschließen Philosophy (1) Wert ausschließen Technology (1) Wert ausschließen Show more show less
> Creator Skip to next facet Bauer, Brittney C. (10) Wert ausschließen Johnson, Clark D. (6) Wert ausschließen Arnold, Mark J. (3) Wert ausschließen Carlson, Brad D. (3) Wert ausschließen Ascencio, Christine A. (1) Wert ausschließen Kuang, Yunmei (1) Wert ausschließen Mills, Adam J. (1) Wert ausschließen Niederman, Fred (1) Wert ausschließen Singh, Nitish (1) Wert ausschließen Show more show less
> Collection Skip to next facet Wiley (CrossRef) (4) Wert ausschließen Emerald (CrossRef) (2) Wert ausschließen Informa UK Limited (CrossRef) (2) Wert ausschließen Academy of Management (CrossRef) (1) Wert ausschließen Lizenzfreie Online-Ressourcen (1) Wert ausschließen Verbunddaten SWB (1) Wert ausschließen Show more show less