Media type: E-Article Title: Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships Contributor: Bauer, Brittney C. [Author]; Carlson, Brad D. [Author]; Arnold, Mark J. [Author] Published: 2023 Published in: Psychology & marketing ; 40(2023), 12 vom: Dez., Seite 2539-2558 Language: English DOI: 10.1002/mar.21901 Identifier: Keywords: brand switching ; commitment ; consumer-brand relationships ; positive word-of-mouth ; price premium ; social identity theory ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access