Skip to contents Andres, Raphaela [Author]; Rossi, Michelangelo [Author]; Tremblay, Mark [Author] YouTube "Adpocalypse" : the Youtubers' journey from ad-based to patron-based revenues Books View online Schließen > Access https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-665007 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Mannheim, Germany: ZEW - Leibniz Centre for European Economic Research, [2023] Published in: Discussion paper ; 2023,59 Casner, Ben [Author]; Teh, Tat-How [Author] Content-Hosting Platforms : Discovery, Membership, or Both? Books View online Schließen > Access https://ssrn.com/abstract=4321577 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2023 Kubler, Kyle [Author] Influencers and the attention economy : the meaning and management of attention on Instagram Articles View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of marketing management ; 39(2023), 11/12, Seite 965-981 Andres, Raphaela [Author]; Rossi, Michelangelo [Author]; Tremblay, Mark [Author] YouTube 'Adpocalypse': The Youtubers' journey from ad-based to patron-based revenues Books View online Schließen > Links http://hdl.handle.net/10419/283579 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Mannheim: ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung, 2023 Schell, Jawin [Author] User-generated Content: Strategien und Einsatz in der Marketingkommunikation Books View online Schließen > Links http://hdl.handle.net/10419/249265 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Offenburg: Hochschule Offenburg, Fakultät Medien, 2022 Doosti, Shahryar [Author] ; Lee, Stephanie [Other]; Tan, Yong [Other] Social Media Sponsorship : Metrics for Finding the Right Content Creator-Sponsor Matches Books View online Schließen > Access https://ssrn.com/abstract=3490327 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2020] Schell, Jawin [Author] User-generated Content: Strategien und Einsatz in der Marketingkommunikation Books View online Schließen > Access https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus4-53298 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Offenburg: Hochschule Offenburg, Fakultät Medien, Januar 2022 Published in: Schriftenreihe "Arbeitspapiere für Marketing und Management" ; 62 Dahm, Markus H. [Author]; Heydenreich, Johannes [Author] Co-Creation in der Creator Economy : So können Content Creators ihre Community an ihre Inhalte binden Books View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiesbaden: Springer Fachmedien Wiesbaden, 2024. ; Wiesbaden: Imprint: Springer Gabler, 2024. Published in: essentials Gaenssle, Sophia [Author]; Budzinski, Oliver [Author] Stars in social media: New light through old windows? Books View online Schließen > Links http://hdl.handle.net/10419/195424 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Ilmenau: Technische Universität Ilmenau, Institut für Volkswirtschaftslehre, 2019 Amano, Tomomichi [Author]; Cheng, Mengjie (Magie) [Author]; Ofek, Elie [Author] Interdependent Creators of Engagement : The Role of Co-Followership Patterns and Content Similarity in Selecting Influencers Books View online Schließen > Access https://ssrn.com/abstract=4319527 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2023 Fink, Carsten [Author]; Maskus, Keith E. [Author]; Qian, Yi [Author] The Economic Effects of Counterfeiting and Piracy : A Review and Implications for Developing Countries Books View online Schließen > Access http://hdl.handle.net/10986/23923 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. World Bank, Washington, DC, 2016 Published in: Policy Research Working Paper ; No. 7586 Silberman, M. Six [Author]; Rakshita, Sangh [Author]; Abraha, Halefom H. [Author]; Adams-Prassl, Jeremias [Author] Content Marketplaces As Digital Labour Platforms : Towards Accountable Algorithmic Management and Decent Work for Content Creators Books View online Schließen > Access https://ssrn.com/abstract=4501081 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2023] Qian, Kun [Author]; Xie, Ying [Author] The Power of Star Creators : Evidence from the Live Streaming Industry Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=4123516 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2022 Klein, Thomas [Author] Der neue Corporate Influencer : Effizientes Social-Media-Marketing mit einem internen Content Creator Books View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiesbaden: Springer Gabler, 2021 Published in: Springer eBook Collection Giertz, Johann Nikolai [Author] ; Weiger, Welf [Degree supervisor]; Trang, Simon [Degree supervisor]; Boztuğ, Yasemin [Degree supervisor] My Friend, the Content Creator: Consequences of Parasocial Relationships for Engagement in Emerging Social Media Books View online Schließen > Access http://nbn-resolving.org/urn:nbn:de:gbv:7-ediss-14151-5 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Göttingen, 2022 Husovec, Martin [Author] Trusted Content Creators Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=4260208 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2022 Brenner-Katz, Hana [Narrator] Creators Guide to Repurposing Content Videos View online Schließen > Access https://www.linkedin.com/checkpoint/enterprise/login/75876386?pathWildcard=75876386&application=learning&redirect=https://www.linkedin.com/learning/creators-guide-to-repurposing-content?u=75876386 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Carpenteria, CA: linkedin.com, 2024 Dey, Sam [Narrator] Content Marketing Funnel for Creators Videos View online Schließen > Access https://www.linkedin.com/checkpoint/enterprise/login/75876386?pathWildcard=75876386&application=learning&redirect=https://www.linkedin.com/learning/content-marketing-funnel-for-creators?u=75876386 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Carpenteria, CA: linkedin.com, 2023 Johnson, Shontavia [Narrator] Protecting Yourself as a Content Creator Videos View online Schließen > Access https://www.linkedin.com/checkpoint/enterprise/login/75876386?pathWildcard=75876386&application=learning&redirect=https://www.linkedin.com/learning/protecting-yourself-as-a-content-creator?u=75876386 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Carpenteria, CA: linkedin.com, 2022 Dumlao, Mitchel [Contributor] ; CreatorUp Making Money with Branded Content for Creators Videos View online Schließen > Access https://www.linkedin.com/checkpoint/enterprise/login/75876386?pathWildcard=75876386&application=learning&redirect=https://www.linkedin.com/learning/making-money-with-branded-content-for-creators?u=75876386 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Carpenteria, CA: linkedin.com, 2021
Andres, Raphaela [Author]; Rossi, Michelangelo [Author]; Tremblay, Mark [Author] YouTube "Adpocalypse" : the Youtubers' journey from ad-based to patron-based revenues Books View online Schließen > Access https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-665007 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Mannheim, Germany: ZEW - Leibniz Centre for European Economic Research, [2023] Published in: Discussion paper ; 2023,59
Casner, Ben [Author]; Teh, Tat-How [Author] Content-Hosting Platforms : Discovery, Membership, or Both? Books View online Schließen > Access https://ssrn.com/abstract=4321577 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2023
Kubler, Kyle [Author] Influencers and the attention economy : the meaning and management of attention on Instagram Articles View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of marketing management ; 39(2023), 11/12, Seite 965-981
Andres, Raphaela [Author]; Rossi, Michelangelo [Author]; Tremblay, Mark [Author] YouTube 'Adpocalypse': The Youtubers' journey from ad-based to patron-based revenues Books View online Schließen > Links http://hdl.handle.net/10419/283579 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Mannheim: ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung, 2023
Schell, Jawin [Author] User-generated Content: Strategien und Einsatz in der Marketingkommunikation Books View online Schließen > Links http://hdl.handle.net/10419/249265 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Offenburg: Hochschule Offenburg, Fakultät Medien, 2022
Doosti, Shahryar [Author] ; Lee, Stephanie [Other]; Tan, Yong [Other] Social Media Sponsorship : Metrics for Finding the Right Content Creator-Sponsor Matches Books View online Schließen > Access https://ssrn.com/abstract=3490327 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2020]
Schell, Jawin [Author] User-generated Content: Strategien und Einsatz in der Marketingkommunikation Books View online Schließen > Access https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus4-53298 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Offenburg: Hochschule Offenburg, Fakultät Medien, Januar 2022 Published in: Schriftenreihe "Arbeitspapiere für Marketing und Management" ; 62
> Access https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus4-53298 Full access (via DOI) Show more show less
Dahm, Markus H. [Author]; Heydenreich, Johannes [Author] Co-Creation in der Creator Economy : So können Content Creators ihre Community an ihre Inhalte binden Books View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiesbaden: Springer Fachmedien Wiesbaden, 2024. ; Wiesbaden: Imprint: Springer Gabler, 2024. Published in: essentials
Gaenssle, Sophia [Author]; Budzinski, Oliver [Author] Stars in social media: New light through old windows? Books View online Schließen > Links http://hdl.handle.net/10419/195424 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Ilmenau: Technische Universität Ilmenau, Institut für Volkswirtschaftslehre, 2019
Amano, Tomomichi [Author]; Cheng, Mengjie (Magie) [Author]; Ofek, Elie [Author] Interdependent Creators of Engagement : The Role of Co-Followership Patterns and Content Similarity in Selecting Influencers Books View online Schließen > Access https://ssrn.com/abstract=4319527 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2023
Fink, Carsten [Author]; Maskus, Keith E. [Author]; Qian, Yi [Author] The Economic Effects of Counterfeiting and Piracy : A Review and Implications for Developing Countries Books View online Schließen > Access http://hdl.handle.net/10986/23923 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. World Bank, Washington, DC, 2016 Published in: Policy Research Working Paper ; No. 7586
Silberman, M. Six [Author]; Rakshita, Sangh [Author]; Abraha, Halefom H. [Author]; Adams-Prassl, Jeremias [Author] Content Marketplaces As Digital Labour Platforms : Towards Accountable Algorithmic Management and Decent Work for Content Creators Books View online Schließen > Access https://ssrn.com/abstract=4501081 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2023]
Qian, Kun [Author]; Xie, Ying [Author] The Power of Star Creators : Evidence from the Live Streaming Industry Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=4123516 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2022
Klein, Thomas [Author] Der neue Corporate Influencer : Effizientes Social-Media-Marketing mit einem internen Content Creator Books View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiesbaden: Springer Gabler, 2021 Published in: Springer eBook Collection
Giertz, Johann Nikolai [Author] ; Weiger, Welf [Degree supervisor]; Trang, Simon [Degree supervisor]; Boztuğ, Yasemin [Degree supervisor] My Friend, the Content Creator: Consequences of Parasocial Relationships for Engagement in Emerging Social Media Books View online Schließen > Access http://nbn-resolving.org/urn:nbn:de:gbv:7-ediss-14151-5 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Göttingen, 2022
Husovec, Martin [Author] Trusted Content Creators Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=4260208 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2022
Brenner-Katz, Hana [Narrator] Creators Guide to Repurposing Content Videos View online Schließen > Access https://www.linkedin.com/checkpoint/enterprise/login/75876386?pathWildcard=75876386&application=learning&redirect=https://www.linkedin.com/learning/creators-guide-to-repurposing-content?u=75876386 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Carpenteria, CA: linkedin.com, 2024
> Access https://www.linkedin.com/checkpoint/enterprise/login/75876386?pathWildcard=75876386&application=learning&redirect=https://www.linkedin.com/learning/creators-guide-to-repurposing-content?u=75876386 Show more show less
Dey, Sam [Narrator] Content Marketing Funnel for Creators Videos View online Schließen > Access https://www.linkedin.com/checkpoint/enterprise/login/75876386?pathWildcard=75876386&application=learning&redirect=https://www.linkedin.com/learning/content-marketing-funnel-for-creators?u=75876386 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Carpenteria, CA: linkedin.com, 2023
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Johnson, Shontavia [Narrator] Protecting Yourself as a Content Creator Videos View online Schließen > Access https://www.linkedin.com/checkpoint/enterprise/login/75876386?pathWildcard=75876386&application=learning&redirect=https://www.linkedin.com/learning/protecting-yourself-as-a-content-creator?u=75876386 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Carpenteria, CA: linkedin.com, 2022
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Dumlao, Mitchel [Contributor] ; CreatorUp Making Money with Branded Content for Creators Videos View online Schließen > Access https://www.linkedin.com/checkpoint/enterprise/login/75876386?pathWildcard=75876386&application=learning&redirect=https://www.linkedin.com/learning/making-money-with-branded-content-for-creators?u=75876386 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Carpenteria, CA: linkedin.com, 2021
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> Collection Skip to next facet Verbunddaten SWB (34) Wert ausschließen Lizenzfreie Online-Ressourcen (23) Wert ausschließen Elsevier BV (CrossRef) (20) Wert ausschließen Informa UK Limited (CrossRef) (16) Wert ausschließen SAGE Publications (CrossRef) (15) Wert ausschließen Association for Computing Machinery (ACM) (CrossRef) (8) Wert ausschließen DOAJ Directory of Open Access Journals (8) Wert ausschließen Springer Science and Business Media LLC (CrossRef) (6) Wert ausschließen BASE - Bielefeld Academic Search Engine (3) Wert ausschließen EconStor (German National Library of Economics, ZBW) (3) Wert ausschließen Springer International Publishing (CrossRef) (3) Wert ausschließen American Psychological Association (APA) (CrossRef) (2) Wert ausschließen Eighteenth Century Collections Online / ECCO (2) Wert ausschließen Emerald (CrossRef) (2) Wert ausschließen Frontiers Media SA (CrossRef) (2) Wert ausschließen Human Resources Management Academic Research Society (HRMARS) (CrossRef) (2) Wert ausschließen MDPI AG (CrossRef) (2) Wert ausschließen Ovid Technologies (Wolters Kluwer Health) (CrossRef) (2) Wert ausschließen Oxford University Press (OUP) (CrossRef) (2) Wert ausschließen Springer Berlin Heidelberg (CrossRef) (2) Wert ausschließen The Korea Contents Association (CrossRef) (2) Wert ausschließen Universitas Islam Bandung (Unisba) (CrossRef) (2) Wert ausschließen "St. Cyril and St. Methodius" University of Veliko Tarnovo (CrossRef) (1) Wert ausschließen Author(s) (CrossRef) (1) Wert ausschließen Brawijaya University (CrossRef) (1) Wert ausschließen Carleton University (CrossRef) (1) Wert ausschließen Centre for Evaluation in Education and Science (CEON/CEES) (CrossRef) (1) Wert ausschließen College of Communication and Public Relations (CrossRef) (1) Wert ausschließen Diss online (1) Wert ausschließen E.U. European Publishing (CrossRef) (1) Wert ausschließen EDP Sciences (CrossRef) (1) Wert ausschließen EJournal Publishing (CrossRef) (1) Wert ausschließen Edward Elgar Publishing (CrossRef) (1) Wert ausschließen Emerald Group Publishing Limited (CrossRef) (1) Wert ausschließen Faculty of Political Science, University of Zagreb (CrossRef) (1) Wert ausschließen Grand Canyon University (CrossRef) (1) Wert ausschließen Hong Kong Success Culture Press (CrossRef) (1) Wert ausschließen IGI Global (CrossRef) (1) Wert ausschließen IOS Press (CrossRef) (1) Wert ausschließen Institute for Operations Research and the Management Sciences (INFORMS) (CrossRef) (1) Wert ausschließen Instituto de Quimica - Univ. Federal do Mato Grosso do Sul (CrossRef) (1) Wert ausschließen International Journal of Multicultural and Multireligious Understanding (IJMMU) (CrossRef) (1) Wert ausschließen Iowa State University (CrossRef) (1) Wert ausschließen JMIR Publications Inc. (CrossRef) (1) Wert ausschließen Jurnal ASPIKOM (CrossRef) (1) Wert ausschließen Knowledge E DMCC (CrossRef) (1) Wert ausschließen Korea Society of Management Information Systems (CrossRef) (1) Wert ausschließen Korean Alliance for Health, Physical Education, Recreation, and Dance (CrossRef) (1) Wert ausschließen Korean Society of Computer Information (CrossRef) (1) Wert ausschließen National Research and Innovation Agency (CrossRef) (1) Wert ausschließen Ninety Nine Publication (CrossRef) (1) Wert ausschließen North American Business Press (CrossRef) (1) Wert ausschließen Oxbridgepublishinghouse (CrossRef) (1) Wert ausschließen PT Keberlanjutan Strategis Indonesia (CrossRef) (1) Wert ausschließen Project MUSE (CrossRef) (1) Wert ausschließen Purdue University (bepress) (CrossRef) (1) Wert ausschließen SSOAR Social Science Open Access Repository (1) Wert ausschließen Scientific Journal Publishers Ltd (CrossRef) (1) Wert ausschließen Selcuk Iletisim (CrossRef) (1) Wert ausschließen State University of Medan (CrossRef) (1) Wert ausschließen The College Music Society (CrossRef) (1) Wert ausschließen Transcript Verlag (CrossRef) (1) Wert ausschließen Ubiquity Press, Ltd. (CrossRef) (1) Wert ausschließen Universitas Mulawarman (CrossRef) (1) Wert ausschließen Universitas Negeri Semarang (CrossRef) (1) Wert ausschließen University of Boras, Faculty of Librarianship, Information, Education and IT (CrossRef) (1) Wert ausschließen University of Illinois Libraries (CrossRef) (1) Wert ausschließen Uniwersytet Jagiellonski - Wydawnictwo Uniwersytetu Jagiellonskiego (CrossRef) (1) Wert ausschließen Virginia Tech Libraries (CrossRef) (1) Wert ausschließen Walter de Gruyter GmbH (CrossRef) (1) Wert ausschließen Wiley (CrossRef) (1) Wert ausschließen Show more show less