Skip to contents Hilbert, Andreas [Author] ; Raithel, Sascha [Other] Empirische Evaluation eines Kausalmodells zur Erklärung der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Dresden: Techn. Univ., Fak. Wirtschaftswiss., 2004 Published in: Dresdner Beiträge zur Wirtschaftsinformatik ; 46 Hilbert, Andreas [Author] ; Raithel, Sascha [Other] Entwicklung eines Erklärungsmodells der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Dresden: Techn. Univ., Fak. Wirtschaftswiss., 2004 Published in: Dresdner Beiträge zur Wirtschaftsinformatik ; 45 Cardoso, Antonio [Author]; Paulauskaitçe, Augustçe [Author]; Hachki, Hajar [Author]; Figueiredo, Jorge [Author]; Oliveira, Isabel [Author]; Rêgo, Reiville [Author]; Silva, Rui [Author]; Meirinhos, Galvão [Author] Analysis of the impact of Airbnb brand personality on consumer involvement and institutional trust Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2022 Qaiser, Shehla [Author]; Bashir, Muhammad Adnan [Author]; Yasir, Muhammad [Author]; Fahim, Syed Muhammad [Author] The mediating role of customer engagement on brand involvement and emotional brand attachment Articles View online Schließen > Access http://lahoreschoolofeconomics.edu.pk/businessjournals/V9issue2/2.%20Shehla%20Qaiser%20et%20al_.pdf Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: The Lahore journal of business ; 9(2020/2021), 2 vom: Okt./März, Seite 19-40 Yu, Zhiyuan [Author]; Worasak Klongthong [Author]; Jakkrit Thavorn [Author]; Chittipa Ngamkroeckjoti [Author] Understanding rural Chinese consumers' behavior : stimulus-organism-response (S-O-R) perspective on Huawei's brand loyalty in China Articles View online Schließen > Access https://www.tandfonline.com/doi/pdf/10.1080/23311975.2021.1880679 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: Cogent business & management ; 8(2021), 1, Artikel-ID 1880679, Seite 1-20 Yu, Zhiyuan [Author]; Worasak Klongthong [Author]; Jakkrit Thavorn [Author]; Chittipa Ngamkroeckjoti [Author] Understanding rural Chinese consumers' behavior: Stimulus-organism-response (S-O-R) perspective on Huawei's brand loyalty in China Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Abingdon: Taylor & Francis, 2021 Cardoso, Antonio [Author]; Paulauskaitė, Augustė [Author]; Hachki, Hajar [Author]; Figueiredo, Jorge [Author]; Oliveira, Isabel [Author]; Rêgo, Reiville [Author]; Silva, Rui [Author]; Meirinhos, Galvão [Author] Analysis of the impact of Airbnb brand personality on consumer involvement and institutional trust Articles View online Schließen > Access https://www.mdpi.com/2199-8531/8/3/104/pdf?version=1655806638 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Journal of open innovation ; 8(2022), 3 vom: Sept., Artikel-ID 104, Seite 1-16 Sheeraz, Muhammad [Author]; Qadeer, Faisal [Author]; Masood, Mirha [Author]; Hameed, Imran [Author] Self-congruence facets and emotional brand attachment: The role of product involvement and product type Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Lahore: Johar Education Society, Pakistan (JESPK), 2018 Subhani, Muhammad Imtiaz [Author]; Osman, Amber [Author] Do firms post prices after seeing the cost pricing programs of competitors? Articles View online Schließen > Access https://dj.univ-danubius.ro/index.php/EE/article/download/291/476/ Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2020 Published in: EuroEconomica ; 39(2020), 2, S, Seite 57-69 Niño, Laura Juliana Caro [Author]; Giraldo, Juan Felipe Mejía [Author] Nivel de implicación de deportistas colombianos de alto rendimiento con el patrocinio deportivo Articles View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Revista de marketing y publicidad ; (2022/2023), 6 vom: Nov./Feb., Seite 57-76 Siahaan, Nur Halimah [Author]; Nofta Martini, Aldini [Author]; Halim, M. [Author] The effect of cognitive and affective involvement on intention to use and word of mouth : the case of zoom users in Indonesia Articles View online Schließen > Access https://jurnal.ugm.ac.id/v3/jieb/article/view/1403/1622 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Journal of Indonesian economy & business ; 37(2022), 2 vom: Mai, Seite 136-161 Wilert Puriwat [Author]; Suchart Tripopsakul [Author] The impact of digital social responsibility on preference and purchase intentions : the implication for open innovation Articles View online Schließen > Access https://www.mdpi.com/2199-8531/7/1/24/pdf Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: Journal of open innovation ; 7(2021), 1/24 vom: März, Seite 1-11 Sheeraz, Muhammad [Author]; Qadeer, Faisal [Author]; Masood, Mirha [Author]; Hameed, Imran [Author] Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Lahore: Johar Education Society, 2018 Santos, Susana [Author]; Gonc̦alves, Helena Martins [Author]; Teles, Merícia [Author] Social media engagement and real-time marketing : using net-effects and set-theoretic approaches to understand audience and content-related effects Articles View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Psychology & marketing ; 40(2023), 3 vom: März, Seite 497-515 Bhumiphat Gilitwala [Author]; Nag, Amit Kumar [Author] Factors influencing youngsters' consumption behavior on high-end cosmetics in China Articles View online Schließen > Access Full access (via DOI) https://www.koreascience.kr/article/JAKO202100569417314.pdf Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: Journal of Asian finance, economics and business ; 8(2021), 1, Seite 443-450 Wilert Puriwat [Author]; Suchart Tripopsakul [Author] The impact of digital social responsibility on preference and purchase intentions: The implication for open innovation Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2021 Colicev, Anatoli [Author]; Malshe, Ashwin [Author]; Pauwels, Koen [Author] Social media and customer-based brand equity: An empirical investigation in retail industry Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2018 Lestari, Unik Dwi [Author]; Syah, Tantri Yanuar Rahmat [Author] Antecedents of customer brand engagement affecting customer satisfaction, trust, and commitments in forming loyalty and word of mouth in Indonesia Articles View online Schließen > Access https://scholarhub.ui.ac.id/cgi/viewcontent.cgi?article=1152&context=amj Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: ASEAN marketing journal ; 14(2022), 1 vom: Juni, Seite 97-122 Esmaeilpour, Majid [Author]; Aram, Farshad [Author] Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Kavala: Eastern Macedonia and Thrace Institute of Technology, 2016 Schmal, Sina [Author] Involvement mit Produkteigenschaften : Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten Books View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiesbaden: Springer Gabler, 2016 Published in: SpringerLink ; Bücher
Hilbert, Andreas [Author] ; Raithel, Sascha [Other] Empirische Evaluation eines Kausalmodells zur Erklärung der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Dresden: Techn. Univ., Fak. Wirtschaftswiss., 2004 Published in: Dresdner Beiträge zur Wirtschaftsinformatik ; 46
Hilbert, Andreas [Author] ; Raithel, Sascha [Other] Entwicklung eines Erklärungsmodells der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Dresden: Techn. Univ., Fak. Wirtschaftswiss., 2004 Published in: Dresdner Beiträge zur Wirtschaftsinformatik ; 45
Cardoso, Antonio [Author]; Paulauskaitçe, Augustçe [Author]; Hachki, Hajar [Author]; Figueiredo, Jorge [Author]; Oliveira, Isabel [Author]; Rêgo, Reiville [Author]; Silva, Rui [Author]; Meirinhos, Galvão [Author] Analysis of the impact of Airbnb brand personality on consumer involvement and institutional trust Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2022
Qaiser, Shehla [Author]; Bashir, Muhammad Adnan [Author]; Yasir, Muhammad [Author]; Fahim, Syed Muhammad [Author] The mediating role of customer engagement on brand involvement and emotional brand attachment Articles View online Schließen > Access http://lahoreschoolofeconomics.edu.pk/businessjournals/V9issue2/2.%20Shehla%20Qaiser%20et%20al_.pdf Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: The Lahore journal of business ; 9(2020/2021), 2 vom: Okt./März, Seite 19-40
> Access http://lahoreschoolofeconomics.edu.pk/businessjournals/V9issue2/2.%20Shehla%20Qaiser%20et%20al_.pdf Show more show less
Yu, Zhiyuan [Author]; Worasak Klongthong [Author]; Jakkrit Thavorn [Author]; Chittipa Ngamkroeckjoti [Author] Understanding rural Chinese consumers' behavior : stimulus-organism-response (S-O-R) perspective on Huawei's brand loyalty in China Articles View online Schließen > Access https://www.tandfonline.com/doi/pdf/10.1080/23311975.2021.1880679 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: Cogent business & management ; 8(2021), 1, Artikel-ID 1880679, Seite 1-20
> Access https://www.tandfonline.com/doi/pdf/10.1080/23311975.2021.1880679 Full access (via DOI) Show more show less
Yu, Zhiyuan [Author]; Worasak Klongthong [Author]; Jakkrit Thavorn [Author]; Chittipa Ngamkroeckjoti [Author] Understanding rural Chinese consumers' behavior: Stimulus-organism-response (S-O-R) perspective on Huawei's brand loyalty in China Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Abingdon: Taylor & Francis, 2021
Cardoso, Antonio [Author]; Paulauskaitė, Augustė [Author]; Hachki, Hajar [Author]; Figueiredo, Jorge [Author]; Oliveira, Isabel [Author]; Rêgo, Reiville [Author]; Silva, Rui [Author]; Meirinhos, Galvão [Author] Analysis of the impact of Airbnb brand personality on consumer involvement and institutional trust Articles View online Schließen > Access https://www.mdpi.com/2199-8531/8/3/104/pdf?version=1655806638 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Journal of open innovation ; 8(2022), 3 vom: Sept., Artikel-ID 104, Seite 1-16
> Access https://www.mdpi.com/2199-8531/8/3/104/pdf?version=1655806638 Full access (via DOI) Show more show less
Sheeraz, Muhammad [Author]; Qadeer, Faisal [Author]; Masood, Mirha [Author]; Hameed, Imran [Author] Self-congruence facets and emotional brand attachment: The role of product involvement and product type Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Lahore: Johar Education Society, Pakistan (JESPK), 2018
Subhani, Muhammad Imtiaz [Author]; Osman, Amber [Author] Do firms post prices after seeing the cost pricing programs of competitors? Articles View online Schließen > Access https://dj.univ-danubius.ro/index.php/EE/article/download/291/476/ Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2020 Published in: EuroEconomica ; 39(2020), 2, S, Seite 57-69
Niño, Laura Juliana Caro [Author]; Giraldo, Juan Felipe Mejía [Author] Nivel de implicación de deportistas colombianos de alto rendimiento con el patrocinio deportivo Articles View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Revista de marketing y publicidad ; (2022/2023), 6 vom: Nov./Feb., Seite 57-76
Siahaan, Nur Halimah [Author]; Nofta Martini, Aldini [Author]; Halim, M. [Author] The effect of cognitive and affective involvement on intention to use and word of mouth : the case of zoom users in Indonesia Articles View online Schließen > Access https://jurnal.ugm.ac.id/v3/jieb/article/view/1403/1622 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Journal of Indonesian economy & business ; 37(2022), 2 vom: Mai, Seite 136-161
Wilert Puriwat [Author]; Suchart Tripopsakul [Author] The impact of digital social responsibility on preference and purchase intentions : the implication for open innovation Articles View online Schließen > Access https://www.mdpi.com/2199-8531/7/1/24/pdf Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: Journal of open innovation ; 7(2021), 1/24 vom: März, Seite 1-11
Sheeraz, Muhammad [Author]; Qadeer, Faisal [Author]; Masood, Mirha [Author]; Hameed, Imran [Author] Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Lahore: Johar Education Society, 2018
Santos, Susana [Author]; Gonc̦alves, Helena Martins [Author]; Teles, Merícia [Author] Social media engagement and real-time marketing : using net-effects and set-theoretic approaches to understand audience and content-related effects Articles View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Psychology & marketing ; 40(2023), 3 vom: März, Seite 497-515
Bhumiphat Gilitwala [Author]; Nag, Amit Kumar [Author] Factors influencing youngsters' consumption behavior on high-end cosmetics in China Articles View online Schließen > Access Full access (via DOI) https://www.koreascience.kr/article/JAKO202100569417314.pdf Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: Journal of Asian finance, economics and business ; 8(2021), 1, Seite 443-450
> Access Full access (via DOI) https://www.koreascience.kr/article/JAKO202100569417314.pdf Show more show less
Wilert Puriwat [Author]; Suchart Tripopsakul [Author] The impact of digital social responsibility on preference and purchase intentions: The implication for open innovation Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2021
Colicev, Anatoli [Author]; Malshe, Ashwin [Author]; Pauwels, Koen [Author] Social media and customer-based brand equity: An empirical investigation in retail industry Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2018
Lestari, Unik Dwi [Author]; Syah, Tantri Yanuar Rahmat [Author] Antecedents of customer brand engagement affecting customer satisfaction, trust, and commitments in forming loyalty and word of mouth in Indonesia Articles View online Schließen > Access https://scholarhub.ui.ac.id/cgi/viewcontent.cgi?article=1152&context=amj Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: ASEAN marketing journal ; 14(2022), 1 vom: Juni, Seite 97-122
> Access https://scholarhub.ui.ac.id/cgi/viewcontent.cgi?article=1152&context=amj Full access (via DOI) Show more show less
Esmaeilpour, Majid [Author]; Aram, Farshad [Author] Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Kavala: Eastern Macedonia and Thrace Institute of Technology, 2016
Schmal, Sina [Author] Involvement mit Produkteigenschaften : Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten Books View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiesbaden: Springer Gabler, 2016 Published in: SpringerLink ; Bücher
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> Collection Skip to next facet Emerald (CrossRef) (57) Wert ausschließen Informa UK Limited (CrossRef) (43) Wert ausschließen DOAJ Directory of Open Access Journals (19) Wert ausschließen Verbunddaten SWB (18) Wert ausschließen Elsevier BV (CrossRef) (17) Wert ausschließen Lizenzfreie Online-Ressourcen (15) Wert ausschließen Springer Science and Business Media LLC (CrossRef) (11) Wert ausschließen Wiley (CrossRef) (10) Wert ausschließen BASE - Bielefeld Academic Search Engine (7) Wert ausschließen EconStor (German National Library of Economics, ZBW) (7) Wert ausschließen SAGE Publications (CrossRef) (7) Wert ausschließen Walter de Gruyter GmbH (CrossRef) (4) Wert ausschließen MDPI AG (CrossRef) (3) Wert ausschließen Pressacademia (CrossRef) (3) Wert ausschließen Enpresa Institutua - Instituto de Economia Aplicada a la Empresa (CrossRef) (2) Wert ausschließen Journal of Business Research - Turk (CrossRef) (2) Wert ausschließen Korea Distribution Science Association (CrossRef) (2) Wert ausschließen Oxford University Press (OUP) (CrossRef) (2) Wert ausschließen The Korea Contents Association (CrossRef) (2) Wert ausschließen The Research Journal of the Costume Culture (CrossRef) (2) Wert ausschließen AFRICAJOURNALS (CrossRef) (1) Wert ausschließen Canadian Center of Science and Education (CrossRef) (1) Wert ausschließen Crossref (CrossRef) (1) Wert ausschließen EDP Sciences (CrossRef) (1) Wert ausschließen Fakultas Ekonomi dan Bisnis Universitas Islam Malang (CrossRef) (1) Wert ausschließen Frontiers Media SA (CrossRef) (1) Wert ausschließen Galore Knowledge Publication Pvt. Ltd. (CrossRef) (1) Wert ausschließen Hacettepe University (CrossRef) (1) Wert ausschließen Hans Publishers (CrossRef) (1) Wert ausschließen Hindawi Limited (CrossRef) (1) Wert ausschließen Hogrefe Publishing Group (CrossRef) (1) Wert ausschließen Hong Kong Success Culture Press (CrossRef) (1) Wert ausschließen Human Kinetics (CrossRef) (1) Wert ausschließen IOP Publishing (CrossRef) (1) Wert ausschließen JSTOR (CrossRef) (1) Wert ausschließen Kaunas University of Technology (KTU) (CrossRef) (1) Wert ausschließen Korea Institute for Skin and Clinical Sciences (CrossRef) (1) Wert ausschließen Mendel University Press (CrossRef) (1) Wert ausschließen Petra Christian University (CrossRef) (1) Wert ausschließen Polish Academy of Sciences Chancellery (CrossRef) (1) Wert ausschließen Richtmann Publishing (CrossRef) (1) Wert ausschließen School of Business and Management, Institut Teknologi Bandung (CrossRef) (1) Wert ausschließen Scientific Journal Publishers Ltd (CrossRef) (1) Wert ausschließen Scientific Research Publishing, Inc. (CrossRef) (1) Wert ausschließen Springer International Publishing (CrossRef) (1) Wert ausschließen The Costume Culture Association (CrossRef) (1) Wert ausschließen The Global Journals (CrossRef) (1) Wert ausschließen The Korea Society of Costume (CrossRef) (1) Wert ausschließen Trans Tech Publications, Ltd. (CrossRef) (1) Wert ausschließen Universitas Gadjah Mada (CrossRef) (1) Wert ausschließen Universitas Negeri Semarang (CrossRef) (1) Wert ausschließen Universitas Pelita Harapan (CrossRef) (1) Wert ausschließen Universitat Jaume I (CrossRef) (1) Wert ausschließen University of Szczecin (CrossRef) (1) Wert ausschließen Uniwersytet Lodzki (University of Lodz) (CrossRef) (1) Wert ausschließen World Scientific and Engineering Academy and Society (WSEAS) (CrossRef) (1) Wert ausschließen Show more show less