Media type: E-Article Title: The mediating role of customer engagement on brand involvement and emotional brand attachment Contributor: Qaiser, Shehla [VerfasserIn]; Bashir, Muhammad Adnan [VerfasserIn]; Yasir, Muhammad [VerfasserIn]; Fahim, Syed Muhammad [VerfasserIn] imprint: 2021 Published in: The Lahore journal of business ; 9(2020/2021), 2 vom: Okt./März, Seite 19-40 Language: English ISSN: 2223-0025 Keywords: Brand involvement ; emotional brand attachment ; online customer brand engagement ; consumer behavior ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access