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Wilkes, Malte W. [Author]

Die Idee des sanften Marketing : e. Traktat - [2., stark erw. Aufl.]

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Hamburg: Marketing-Journal, 1988

Published in: Sanftes Marketing
Meyer, Paul W. [Editor]

Marketing-Systeme : Grundlagen des institutionalen Marketing

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Stuttgart; Berlin [u.a.]: Kohlhammer, 1990
Johne, Jane [Author] ; Springer Fachmedien Wiesbaden, Westfälische Wilhelms-Universität Münster

Effectiveness of influencer marketing

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Wiesbaden; [Heidelberg]: Springer Gabler, [2023]

Published in: Research
Huber, Frank [Author]; Meyer, Frederik [Author]; Nachtigall, Corinna [Author]

Guerilla-Marketing als kreative Werbeform : eine empirische Analyse am Beispiel der Marke MINI - [1. Auflage]

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Lohmar; Köln: Eul Verlag, 2009

Published in: Reihe: Marketing ; 44
Kotler, Philip [Author]; Armstrong, Gary [Author]; Harris, Lloyd C. [Author]; He, Hongwei [Author]

Principles of marketing - [Eighth European edition]

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Harlow, England; London; New York; Boston: Pearson, [2020]
Liebl, Walter F. [Author]

Erfolgreiches Marketing-Management

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Landsberg/Lech: Verl. Moderne Industrie, 1992
Elser, Siegfried [Author]

Das Erlebnis Marketing : praktische Schritte zur erfolgssicheren Konzeption - [1. Aufl.]

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Frankfurt am Main: Frankfurter Allg. Zeitung, Verl.-Bereich Wirtschaftsbücher, 1991

Published in: Blick durch die Wirtschaft, Frankfurter Zeitung
Levinson, Jay Conrad [Author] ; Levinson, Jeannie [Other]; Levinson, Amy [Other]; Schöbitz, Birgit [Other]

Guerilla Marketing des 21. Jahrhunderts : clever werben mit jedem Budget - [2. Aufl.]

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Frankfurt am Main [u.a.]: Campus, 2011
Huber, Andreas [Author]

Marketing - [3., vollständig überarbeitete Auflage]

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München: Verlag Franz Vahlen, [2016]

Published in: Vahlens Kurzlehrbücher
Bruhn, Manfred [Author]

Marketing : Grundlagen für Studium und Praxis - [12., überarbeitete Auflage]

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Wiesbaden: Springer Gabler, 2014

Published in: Lehrbuch
Bruhn, Manfred [Author] ; Springer Fachmedien Wiesbaden

Marketing : Grundlagen für Studium und Praxis - [13., aktualisierte Auflage]

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Wiesbaden: Springer Gabler, [2016]

Published in: Lehrbuch
Weis, Hans Christian [Author]

Marketing - [16., verb. und aktualisierte Aufl.]

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Herne: Kiehl, 2012

Published in: Kompendium der praktischen Betriebswirtschaft
Weis, Hans Christian [Author]

Marketing : [Bachelor geeignet] - [7., überarb. und aktualisierte Aufl.]

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Herne: NWB-Verl., 2013

Published in: Kompakt-Training praktische Betriebswirtschaft
Esch, Franz-Rudolf [Author]; Herrmann, Andreas [Author]; Sattler, Henrik [Author]

Marketing : eine managementorientierte Einführung - [4., überarb., Aufl.]

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München: Vahlen, 2013
Bruhn, Manfred [Author]

Marketing : Grundlagen für Studium und Praxis - [11., überarb. Aufl.]

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Wiesbaden: Springer-Gabler, 2012

Published in: Lehrbuch
Hofbauer, Günter [Editor]; Pattloch, Annette [Performer]; Stumpf, Marcus [Performer] ; Arbeitsgemeinschaft für Marketing

Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]

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Berlin: Uni-Edition, 2013
Pesch, Jürgen [Author]

Marketing - [2., überarb. Aufl.]

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Konstanz: UVK-Verl.-Ges., 2010

Published in: UTB-Taschenbuch ; 2720 ; UTB basics
Bruhn, Manfred [Author]

Marketing : Grundlagen für Studium und Praxis - [10., überarb. Auflage]

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Wiesbaden: Gabler, 2010

Published in: Lehrbuch
Bruhn, Manfred [Author]

Marketing : Grundlagen für Studium und Praxis - [9., überarb. Aufl.]

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Wiesbaden: Gabler, 2009

Published in: Lehrbuch
Kreutzer, Ralf T. [Author]

Praxisorientiertes Marketing : Grundlagen - Instrumente - Fallbeispiele - [3., vollst. überarb. u. erw. Aufl., Nachdr.]

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Wiesbaden: Gabler, 2010

Published in: Lehrbuch

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