• Media type: Book
  • Title: Praxisorientiertes Marketing : Grundlagen - Instrumente - Fallbeispiele
  • Contributor: Kreutzer, Ralf T. [Author]
  • imprint: Wiesbaden: Gabler, 2010
  • Published in: Lehrbuch
  • Issue: 3., vollst. überarb. u. erw. Aufl., Nachdr.
  • Extent: XXIII, 567 S; Ill., graph. Darst
  • Language: German
  • ISBN: 9783834915955
  • RVK notation: QP 600 : Allgemeines
  • Keywords: Marketing
    Marketing
  • Origination:
  • Footnote: Literaturverz. S. 461 - 492

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  • Due date: 2024/07/30
  • Status: On loan, place hold
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  • Status: To be used in the library, no dispatch by interlibrary loan; delivery of photocopies possible