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Florack, Arnd [Editor]

Psychologie der Markenführung

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München: Vahlen, 2007
Blanz, Mathias [Author]; Florack, Arnd [Author]; Piontkowski, Ursula [Author] ; Piontkowski, Ursula [Editor]

Kommunikation : eine interdisziplinäre Einführung - [1. Auflage]

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Stuttgart: Verlag W. Kohlhammer, 2014
Könneker, Carsten [Editor]; Florack, Arnd [Editor]; Gemeinhardt, Peter [Editor]; Petsch, Joachim [Other] ; Studienstiftung des Deutschen Volkes

Kultur und Wissenschaft beim Übergang ins "Dritte Reich"

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Marburg: Tectum-Verlag, 2000
Florack, Arnd [Editor]

Psychologie der Markenführung

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München: Franz Vahlen, 2007 ; Online-Ausg., [s.l.]: eblib, 2012
Florack, Arnd [Editor]; Scarabis, Martin [Editor]; Primosch, Ernst [Editor]

Psychologie der Markenführung

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München: Verlag Franz Vahlen, 2007 ; 2012
Florack, Arnd [Author]; Egger, Martin [Author]; Hübner, Ronald [Author]

When products compete for consumers attention : How selective attention affects preferences

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Konstanz: KOPS Universität Konstanz, 2020
Makarina, Nadiia [Author]; Hübner, Ronald [Author]; Florack, Arnd [Author]

Increased Preference and Value of Consumer Products by Attentional Selection

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Konstanz: KOPS Universität Konstanz, 2019
Florack, Arnd [Author]; Leder, Susanne [Author]; Söllner, Martin [Author] ; Brandenstein, Klaus [Contributor]; Gehlert, Tina [Contributor] Universität Wien, Zeppelin Universität, Unfallforschung der Versicherer, Unfallforschung der Versicherer

Mobilität im Alter

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Berlin: Gesamtverband der Deutschen Versicherungswirtschaft e.V., Unfallforschung der Versicherer, 10/2015

Published in: Gesamtverband der Deutschen Versicherungswirtschaft: Forschungsbericht ; 35
Büttner, Oliver B. [Author]; Wieber, Frank [Author]; Schulz, Anna Maria [Author] ; Bayer, Ute C. [Other]; Florack, Arnd [Other]; Gollwitzer, Peter M. [Other]

Visual Attention and Goal Pursuit : Deliberative and Implemental Mindsets Affect Breadth of Attention

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Konstanz: Bibliothek der Universität Konstanz, 2014
Halkias, Georgios [Author]; Florack, Arnd [Author]; Diamantopoulos, Adamantios [Author]; Palcu, Johanna [Author]

Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues

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2022

Published in: British journal of management ; 33(2022), 3 vom: Juli, Seite 1432-1446
Halkias, Georgios [Author]; Florack, Arnd [Author]; Diamantopoulos, Adamantios [Author]; Palcu, Johanna [Author]

Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country‐of‐Origin Cues

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Hoboken, NJ: Wiley, 2021
Gidaković, Petar [Author]; Szőcs, Ilona [Author]; Diamantopoulos, Adamantios [Author]; Florack, Arnd [Author]; Egger, Martin [Author]; Žabkar, Vesna [Author]

The interplay of brand, brand origin and brand user stereotypes in forming value perceptions

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2022

Published in: British journal of management ; 33(2022), 4 vom: Okt., Seite 1924-1949
Rahn, Johanna [Author] ; Achtziger, Anja [Other]; Florack, Arnd [Other]

Mindset dynamics in risk taking – how decision making and performance can profit from deliberative and implemental states of mind

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Friedrichshafen: Zeppelin Universität, 2016
Steiner, Katharina; Florack, Arnd

The Influence of Packaging Color on Consumer Perceptions of Healthfulness: A Systematic Review and Theoretical Framework

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MDPI AG, 2023

Published in: Foods, 12 (2023) 21, Seite 3911
Egger, Martin; Florack, Arnd

Investigating the mechanisms by which selective attention affects subsequent preferences and choice

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Springer Science and Business Media LLC, 2022

Published in: Scientific Reports, 12 (2022) 1
Kim, Hyunji; Florack, Arnd

Immediate self-information is prioritized over expanded self-information across temporal, social, spatial, and probability domains

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SAGE Publications, 2021

Published in: Quarterly Journal of Experimental Psychology, 74 (2021) 9, Seite 1615-1630
Kim, Hyunji; Florack, Arnd

When Social Interaction Backfires: Frequent Social Interaction During the COVID-19 Pandemic Is Associated With Decreased Well-Being and Higher Panic Buying

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Frontiers Media SA, 2021

Published in: Frontiers in Psychology, 12 (2021)
Haasova, Simona; Florack, Arnd

Sugar labeling: How numerical information of sugar content influences healthiness and tastiness expectations

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Public Library of Science (PLoS), 2019

Published in: PLOS ONE, 14 (2019) 11, Seite e0223510
Genschow, Oliver; Florack, Arnd

Attention on the source of influence reverses the impact of cross-contextual imitation

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American Psychological Association (APA), 2014

Published in: Journal of Experimental Psychology: Human Perception and Performance, 40 (2014) 3, Seite 904-907
Scarabis, Martin; Florack, Arnd

How the Motivation to Make Fair Judgments Influences Memory for In- and Out-Group Behavior

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Hogrefe Publishing Group, 2008

Published in: Swiss Journal of Psychology, 67 (2008) 4, Seite 241-248

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