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  1. Prados-Peña, M. Belén [Author]; Barrio-García, Salvador del [Author]

    Key antecedents of brand equity in heritage brand extensions : the moderating role of tourist heritage experience

    2021

    Published in: European research on management and business economics ; 27(2021), 3 vom: Sept./Okt., Artikel-ID 100153, Seite 1-14

  2. Nguyen, Mai [Author]; Ferm, Lars-Erik Casper [Author]; Quach, Sara [Author]; Pontes, Nicolas [Author]; Thaichon, Park [Author]

    Chatbots in frontline services and customer experience : an anthropomorphism perspective

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    2023

    Published in: Psychology & marketing ; 40(2023), 11 vom: Nov., Seite 2201-2225

  3. Ramadania, Ramadania [Author]; Suh, Jaebeom [Author]; Rosyadi, Rosyadi [Author]; Purmono, Bintoro Bagus [Author]; Rahmawati, Rahmawati [Author]

    Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics

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    2023

    Published in: Cogent business & management ; 10(2023), 2, Artikel-ID 2229551, Seite 1-15

  4. Perera, Charitha Harshani [Author]; Nayak, Rajkishore [Author]; Long Thang Van Nguyen [Author]

    The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries

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    2023

    Published in: Journal of marketing communications ; 29(2023), 8, Seite 770-795

  5. Vera, Jorge [Author]; Alvarado-Herrera, Alejandro [Author]; Currás-Pérez, Rafael [Author]

    Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?

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    2022

    Published in: Journal of global marketing ; 35(2022), 3, Seite 193-207

  6. Sander, Frauke [Author]; Föhl, Ulrich [Author]; Walter, Nadine [Author]; Demmer, Vera [Author]

    Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

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    2021

    Published in: The journal of brand management ; 28(2021), 4 vom: Juli, Seite 429-445

  7. Reitsamer, Bernd [Author]; Brunner-Sperdin, Alexandra [Author]

    It's all about the brand : place brand credibility, place attachment, and consumer loyalty

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    2021

    Published in: The journal of brand management ; 28(2021), 3 vom: Mai, Seite 291-301

  8. Habib, Muhammad Danish [Author]; Sarwar, Muhammad Arslan [Author]

    After-sales services, brand equity and purchasing intention to buy second-hand product

    2021

    Published in: Rajagiri management journal ; 15(2021), 2, Seite 129-144

  9. Khan, Sawera [Author]; Siddiqui, Danish Ahmed [Author]

    Brand Experience and Consumers’ Willingness to Pay (WTP) a Price : Exploring the role of Brand Credibility, Perceived Quality, Perceived Uniqueness, And Social Image in A Comparative Analysis of Automobile and Mobile Phone Industries of Karachi

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    [S.l.]: SSRN, [2021]

  10. Nugroho, Santi Duwi Putri [Author]; Rahayu, Mintarti [Author]; Hapsari, Raditha [Author]

    The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product

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    2022

    Published in: International Journal of Research in Business and Social Science ; 11(2022), 5 vom: Juli, Seite 18-32