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Höppner, Thomas [Author]; Piepenbrock, Tom [Author]

Digitale Werbung und das Google Ökosystem

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Frankfurt am Main: Deutscher Fachverlag GmbH, Fachmedien Recht und Wirtschaft, [2023]
Pahrmann, Corina [Author]; Kupka, Katja [Author]; Schwenke, Thomas [Author]; Ladwig, Wibke [Author]; Weinberg, Tamar [Author]

Social Media Marketing : Praxishandbuch für Twitter, Facebook, Instagram & Co. - [5. Auflage]

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Heidelberg: O'Reilly, 2020
Benartzi, Shlomo [Author]; Lehrer, Jonah [Author]

The smarter screen : surprising ways to influence and improve online behavior - [Paperback edition]

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New York, New York: Portfolio/Penguin, 2017
Looy, Amy van [Author] ; Springer International Publishing

Social media management : technologies and strategies for creating business value

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Cham; Heidelberg; New York; Dordrecht; London: Springer, [2016]

Published in: Springer texts in business and economics- Springer ; Business/Economics
Weller, Robert [Author]; Firnkes, Michael [Author]

Blog boosting : Content, Marketing, Design, SEO - [2., aktualisierte Auflage]

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[Frechen]: mitp-Verlag, 2015
Fuchs, Christian [Author]

Culture and economy in the age of social media

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New York [u.a.]: Routledge, 2015
Rolf, Arno [Author]; Sagawe, Arno [Author]

Des Googles Kern und andere Spinnennetze : die Architektur der digitalen Gesellschaft

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Konstanz; München: UVK Verlagsgesellschaft, [2015]
Goderbauer-Marchner, Gabriele [Author]; Büsching, Thilo [Author] ; Alte, Florian [Contributor]; Kovac, Sarah [Contributor]; Matausch, Norbert [Contributor] Uni-Taschenbücher GmbH

Social-Media-Content

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Konstanz: UVK Verlagsgesellschaft GmbH, [2015] ; München: UVK/Lucius, [2015]

Published in: UTB ; 4439 ; Medien-, Kommunikations- und Wirtschaftswissenschaft
Seargeant, Philip [Editor]; Tagg, Caroline [Other]

The language of social media : identity and community on the Internet - [1. publ.]

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Basingstoke [u.a.]: Palgrave Macmillan, 2014
Leopold, Meike [Author]

Corporate blogs : [Praxistipps für Strategie, Inhalt und Ziele ; den Erfolg strategisch planen ; Blogger im Unternehmen gewinnen und schulen ; aktuelle Praxisbeispiele und Checklisten]

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Beijing; Köln [u.a.]: O'Reilly, 2013

Published in: O'Reillys basics
Huber, Melanie [Author]

Kommunikation und Social Media - [3., überarb. Aufl.]

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Konstanz; München: UVK-Verl.-Ges., 2013

Published in: PR-Praxis ; 13.2013
Albarran, Alan B. [Editor]

The social media industries

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New York, NY [u.a.]: Routledge, 2013

Published in: Media management and economics
Lutz, Andreas [Author]; Rumohr, Joachim [Author]

Xing optimal nutzen : Geschäftspartner, Aufträge, Jobs ; so zahlt sich Networking im Internet aus ; [das Standardwerk] - [5., neu bearb. Aufl.]

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Wien: Linde, 2013

Published in: jeder-ist-unternehmer.de- jeder-ist-Unternehmer.de
Arthur, Charles [Author]

Digital wars : Apple, Google, Microsoft and the battle for the Internet

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London [u.a.]: Kogan Page, 2012
Edwards, Douglas [Author]

Google-Mitarbeiter Nr. 59 : der erste Insider-Bericht aus dem Weltkonzern - [1. Aufl.]

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München: REDLINE, 2012
Hebbel-Seeger, Andreas [Editor]; Almeida, Christian [Other]

Kunde 2.0 : wie Unternehmen Social Media nutzen

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Berlin: E. Schmidt, 2012
Scherer, Helmut [Editor]

Marken im Web 2.0 : theoretische Einordnung und empirische Erkenntnisse zur Markenkommunikation im Web 2.0 aus kommunikationswissenschaftlicher Sicht

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Köln: von Halem, c 2012
Lackner, Erna [Editor]

Neue Medien in Kultur und Wirtschaft

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Innsbruck; Wien; Bozen: Studien-Verl., 2012

Published in: Reihe Kultur und Wirtschaft ; 11
Dörfel, Lars [Editor]; Schulz, Theresa [Editor]

Social Media in der internen Kommunikation - [1. Auflage]

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Berlin: Prismus Communications, 2012
Rose, Frank [Author]

The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories - [1. ed.]

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New York: W.W. Norton & Co, c2011

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