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  1. Rodgers, Shelly [Editor]; Thorson, Esther [Editor]

    Advertising theory - [Second edition]

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    New York; London: Routledge, Taylor & Francis Group, 2019

    Published in: Routledge communication series

  2. Baumgärtel, Tilman [Editor] ; Philipp Reclam Jun. GmbH & Co

    Texte zur Theorie der Werbung

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    Ditzingen: Reclam, 2018

    Published in: Reclams Universal-Bibliothek ; Nr. 19508

  3. McStay, Andrew [Author]

    Digital advertising - [2nd edition]

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    London; New York: Palgrave, 2016

    Published in: Macmillan education

  4. Hoffjann, Olaf [Author]

    Public Relations

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    Konstanz: UVK Verlagsgesellschaft, [2015] ; München: UVK/Lucius, [2015]

    Published in: UTB ; 4434 ; Kommunikations- und Wirtschaftswissenschaften, Soziologie

  5. Kluxen, Bodo [Author]

    Werbung

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    Herne: Kiehl, 2014

    Published in: Modernes Marketing für Studium und Praxis

  6. Schwender, Clemens [Editor]; Schlütz, Daniela [Other]; Zurstiege, Guido [Other]

    Werbung im sozialen Wandel

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    Köln: Herbert-von-Halem-Verlag, 2014