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Swoboda, Bernhard [Author]; Schramm-Klein, Hanna [Author]; Halaszovich, Tilo F. [Author] ; Verlag Franz Vahlen

Internationales Marketing : going und being international - [4., vollständig überarbeitete Auflage]

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München: Verlag Franz Vahlen, [2022]

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Hofstede, Geert [Author]; Hofstede, Gert Jan [Author]; Minkov, Michael [Author] ; Mayer, Petra [Translator]; Sondermann, Martina [Translator]; Lee, Anthony [Translator]

Lokales Denken, globales Handeln : interkulturelle Zusammenarbeit und globales Management - [6., vollständig überarbeitete und aktualisierte Auflage, Originalausgabe]

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München: dtv, [2017]

Published in: dtv ; 50952 ; Beck-Wirtschaftsberater im dtv
Bruhn, Manfred [Author]; Hadwich, Karsten [Author]

Internationales Dienstleistungsmarketing : Strategien - Instrumente - Methoden - [1. Auflage]

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Stuttgart: Verlag W. Kohlhammer, [2016]

Published in: Kohlhammer Edition Marketing
Perlitz, Manfred [Author]; Schrank, Randolf [Author]; Becker, Andreas [Author] ; UVK Verlagsgesellschaft mbH

Internationales Marketing : der Marketing-Mix im globalen Umfeld

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Konstanz; München: UVK Verlagsgesellschaft mbH, [2016]

Published in: Management konkret
Schaper, Thorsten [Author] ; Duncker & Humblot

Strategisches Marketingmanagement : Einführung in Theorie und Praxis - [4., überarbeitete und erweiterte Auflage]

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Berlin: Duncker & Humblot, [2016]
Sharma, Dheeraj [Editor] ; Cultural Perspectives in Marketing Conference 2010 Lille

Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference ; Lille, France, July 16, 2010 - [Reprint from original edition]

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Cham; Heidelberg [u.a.]: Springer, 2015

Published in: Developments in marketing science: proceedings of the Academy of Marketing Science
Zou, Shaoming [Editor]; Xu, Hui [Other]; Shi, Linda Hui [Other]

Entrepreneurship in international marketing - [1. ed.]

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Bingley [u.a.]: Emerald, 2015

Published in: Advances in international marketing ; 25
Vallejo García, José Luis [Author] ; Verlag Dr. Kovač

Intercultural competence : a conducive factor of managers’ readiness for organizational change

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Hamburg: Kovač, 2015

Published in: Schriftenreihe Personalwirtschaft ; 50
Müller, Stefan [Author]; Gelbrich, Katja [Author]

Interkulturelles Marketing - [2., vollständig überarbeitete Auflage]

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München: Verlag Franz Vahlen, [2015]

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Kotabe, Masaaki [Author]; Helsen, Kristiaan [Author]

International marketing : [exclusive to this version: new chapter structure ; concise coverage] - [6. ed., internat. student version]

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Hoboken, NJ: Wiley, 2015
Stöttinger, Barbara [Editor]; Schlegelmilch, Bodo B. [Other]; Zou, Shaoming [Other]

International marketing in the fast changing world - [First edition]

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Bingley [u.a.]: Emerald, 2015

Published in: Advances in international marketing ; 26
Hollensen, Svend [Author]; Opresnik, Marc Oliver [Author]

Marketing : a relationship perspective - [Second edition]

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München: Verlag Franz Vahlen, [2015]
Spotts, Harlan E. [Editor] ; Academy of Marketing Science Annual Conference 2006 San Antonio, Tex

Revolution in marketing : market driving changes ; proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference ; San Antonio, Texas, USA, May 24-27, 2006 - [Reprint from original edition]

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Cham; Heidelberg [u.a.]: Springer, c 2015

Published in: Developments in marketing science: proceedings of the Academy of Marketing Science
Roemer, Ellen [Author]

Internationales Marketing Management

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Stuttgart: Schäffer-Poeschel Verlag, 2014
Aronczyk, Melissa [Author]

Branding the nation : the global business of national identity

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Oxford; New York; Auckland: Oxford University Press, [2013]
Hoetzl, Stefan [Author]

Innovations- und Vermarktungsstrategien in Emerging Markets : eine verhaltensbasierte Analyse wesentlicher Bestimmungsfaktoren, der Strategien und deren Umsetzung

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2013
Jean, Ruey-Jer Bryan [Other]

International marketing in rapidly changing environments - [1. ed.]

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Bingley [u.a.]: Emerald, 2013

Published in: Advances in international marketing ; 24
Zentes, Joachim [Author]; Swoboda, Bernhard [Author]; Schramm-Klein, Hanna [Author]

Internationales Marketing - [3., überarbeitete Auflage]

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München: Verlag Franz Vahlen, [2013]

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Günther, Thomas [Author]; Schäfer, Thomas [Author]

Ausgestaltung des strategischen Planungsprozesses in Unternehmen : Ergebnisse einer empirischen Untersuchung

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Dresden: Technische Univ., Fak. Wirtschaftswiss., Fachgruppe Betriebswirtschaftsl., 2012

Published in: Dresdner Beiträge zur Betriebswirtschaftslehre ; 2012,166
Swan, K. Scott [Other]; Swan, Scott [Editor]

Interdisciplinary approaches to product design, innovation, & branding in international marketing - [First ed.]

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Bingley [u.a.]: Emerald, 2012

Published in: Advances in international marketing ; 23

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