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  1. Kardes, Frank R. [Editor]; Herr, Paul M. [Other]; Nantel, Jacques [Other] ; Advertising and Consumer Psychology Conference 23 2004 Montréal

    Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]

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    Mahwah, NJ [u.a.]: Erlbaum, 2005

    Published in: Advertising and consumer psychology

  2. Wells, William D. [Editor] ; Advertising and Consumer Psychology Conference 13 1994 Minneapolis, Minn

    Measuring advertising effectiveness

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    Mahwah, NJ [u.a.]: L. Erlbaum Associates, 1997

    Published in: Advertising and consumer psychology