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  1. Akbar, M. Bilal [Author]; Foote, Liz [Author]; Lawson, Alison [Author]; French, Jeff [Author]; Deshpande, Sameer [Author]; Lee, Nancy R. [Author]

    The social marketing paradox : challenges and opportunities for the discipline

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    2022

    Published in: International review on public and non-profit marketing ; 19(2022), 2 vom: Juni, Seite 367-389