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International review on public and non-profit marketing

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Media type: Electronic Journal
Title: International review on public and non-profit marketing
imprint: Berlin; Heidelberg: Springer, 2004-
Publication information: 1.2004 -
Language: English
ISSN: 1865-1992
Identifier:

Keywords: Nonprofit-Marketing ; Welt ; Zeitschrift
Origination:
Footnote:
In SLUB collection
1.2004 -
1.2004,1 -
17.2020,1 -

> Issues

Akbar, M. Bilal [Author]; Barnes, Elizabeth [Author]
21(2024), 1 vom: März, Seite 51-81: Verification of GPDS planning framework for social marketing a Delphi method M. Bilal Akbar, Elizabeth Barnes
2024

Fernández-Ferrín, Pilar [Author]; Castro-González, Sandra [Author]; Bande, Belén [Author]; Galan-Ladero, M. Mercedes [Author]
21(2024), 1 vom: März, Seite 131-154: Drivers of consumer's willingness to pay for fair trade food products the role of positive and negative emotions Pilar Fernández-Ferrín, Sandra Castro-González, Belén Bande, M. Mercedes Galán-Ladero
2024

Bhatti, Hina Yaqub [Author]; Galan-Ladero, M. Mercedes [Author]; Galera Casquet, Clementina [Author]
20(2023), 1 vom: März, Seite 25-64: Cause-related marketing a systematic review of the literature Hina Yaqub Bhatti, M. Mercedes Galan-Ladero, Clementina Galera-Casquet
2023

Ranfagni, Silvia [Author]; Milanesi, Matilde [Author]; Guercini, Simone [Author]
20(2023), 1 vom: März, Seite 149-167: An online research approach for a dual perspective analysis of brand associations in art museums Silvia Ranfagni, Matilde Milanesi, Simone Guercini
2023

Martin, Sebastian [Author]; Hofer, Katharina Maria [Author]; Grüb, Birgit [Author]
20(2023), 1 vom: März, Seite 169-192: Motives for attending cardiovascular health promotion events an explorative analysis of the austrian "Heart Health Day" Sebastian Martin, Katharina Maria Hofer, Birgit Grüb
2023

Pauli, Gerlinde [Author]; Martin, Sebastian [Author]; Greiling, Dorothea [Author]
20(2023), 1 vom: März, Seite 125-148: The current state of research of word-of-mouth in the health care sector Gerlinde Pauli, Sebastian Martin, Dorothea Greiling
2023

Vilmar, Answin [Author]
20(2023), 3 vom: Sept., Seite 543-549: Creativity as the key to success a plea for more guts in social marketing communication Answin Vilmar
2023

Sánchez-Torné, Isadora [Author]; Caro-González, Francisco Javier [Author]; Pérez-Suárez, Macarena [Author]
20(2023), 4 vom: Dez., Seite 927-945: Content is key to non-profit digital media strategy Isadora Sánchez-Torné, Francisco Javier Caro-González, Macarena Pérez-Suárez
2023

Rodriguez-Sanchez, Carla [Author]
20(2023), 3 vom: Sept., Seite 559-571: The role of social marketing in achieving the planet sustainable development goals (SDGs) Carla Rodriguez-Sanchez
2023

Pinto, Olavo [Author]; Casais, Beatriz [Author]
20(2023), 3 vom: Sept., Seite 605-634: Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization a systematic literature review Olavo Pinto, Beatriz Casais
2023

Nicolini, Valentina [Author]; Cassia, Fabio [Author]
19(2022), 1 vom: März, Seite 15-36: The influence of PSA's likeability on children’s intentions to eat healthy food Valentina Nicolini, Fabio Cassia
2022

Romero-Domínguez, Laura [Author]; Martín-Santana, Josefa D. [Author]; Sánchez-Medina, Agustín J. [Author]; Beerli-Palacio, Asunción [Author]
19(2022), 2 vom: Juni, Seite 247-264: Blood donation barriers how does donor profile affect them? Laura Romero-Domínguez, Josefa D. Martín-Santana, Agustín J. Sánchez-Medina, Asunción Beerli-Palacio
2022

Akbar, M. Bilal [Author]; Foote, Liz [Author]; Lawson, Alison [Author]; French, Jeff [Author]; Deshpande, Sameer [Author]; Lee, Nancy R. [Author]
19(2022), 2 vom: Juni, Seite 367-389: The social marketing paradox challenges and opportunities for the discipline M. Bilal Akbar, Liz Foote, Alison Lawson, Jeff French, Sameer Deshpande, Nancy R. Lee
2022

Chatterjee, Swetarupa [Author]; Sreen, Naman [Author]; Rana, Jyoti [Author]; Dhir, Amandeep [Author]; Sadarangani, Pradip H. [Author]
19(2022), 4 vom: Dez., Seite 737-762: Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context Swetarupa Chatterjee, Naman Sreen, Jyoti Rana, Amandeep Dhir, Pradip H. Sadarangani
2022

Salido-Andres, Noelia [Author]; Rey-Garcia, Marta [Author]; Alvarez-Gonzalez, Luis Ignacio [Author]; Vázquez Casielles, Rodolfo [Author]
19(2022), 4 vom: Dez., Seite 763-780: When the winner takes it all online campaign factors influencing the success of donation-based crowdfunding for charitable causes Noelia Salido-Andres, Marta Rey-Garcia, Luis Ignacio Alvarez-Gonzalez, Rodolfo Vazquez-Casielles
2022

Hand, Karen [Author]; Murphy, Rebecca [Author]; MacLachlan, Malcolm [Author]; Carr, Stuart Colin [Author]
19(2022), 3 vom: Sept., Seite 575-598: Worlds apart? the challenges of aligning brand value for NGO’s Karen Hand, Rebecca Murphy, Malcolm MacLachlan, Stuart Colin Carr
2022

Kéri, Anita [Author]; Hetesi, Erzsébet [Author]
19(2022), 3 vom: Sept., Seite 601-622: Is it only the university they are satisfied with? foreign student satisfaction and its effect on loyalty Anita Kéri, Erzsébet Hetesi
2022

Martinez-Levy, Ana C. [Author]; Rossi, Dario [Author]; Cartocci, Giulia [Author]; Mancini, Marco [Author]; Di Flumeri, Gianluca [Author]; Trettel, Arianna [Author]; Babiloni, Fabio [Author]; Cherubino, Patrizia [Author]
19(2022), 1 vom: März, Seite 53-75: Message framing, non-conscious perception and effectiveness in non-profit advertising contribution by neuromarketing research Ana C. Martinez-Levy, Dario Rossi, Giulia Cartocci, Marco Mancini, Gianluca Di Flumeri, Arianna Trettel, Fabio Babiloni, Patrizia Cherubino
2022

Teunenbroek, Claire van [Author]; Bekkers, René [Author]; Beersma, Bianca [Author]
18(2021), 2 vom: Juni, Seite 229-253: They ought to do it too understanding effects of social information on donation behavior and mood Claire van Teunenbroek, René Bekkers, Bianca Beersma
2021

Lindenmeier, Jörg [Author]; Arnold, Christian [Author]; Zogaj, Adnan [Author]; Tscheulin, Dieter K. [Author]
18(2021), 4 vom: Dez., Seite 575-597: Congruence constructs as mediators of stereotypic image perceptions' effect on student volunteering intention Jörg Lindenmeier, Christian Arnold, Adnan Zogaj, Dieter K. Tscheulin
2021

Luoma-aho, Vilma [Author]; Canel, María José [Author]; Hakola, Juho [Author]
18(2021), 3 vom: Sept., Seite 419-446: Public sector reputation and netpromoter score Vilma Luoma-aho, María José Canel, Juho Hakola
2021

Rangone, Adalberto [Author]; Busolli, Luca [Author]
18(2021), 4 vom: Dez., Seite 491-521: Managing charity 4.0 with Blockchain a case study at the time of Covid-19 Adalberto Rangone, Luca Busolli
2021