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  1. Dwivedi, Yogesh K. [Author]; Balakrishnan, Janarthanan [Author]; Baabdullah, Abdullah Mohammed [Author]; Das, Ronnie [Author]

    Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design

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    2023

    Published in: Psychology & marketing ; 40(2023), 11 vom: Nov., Seite 2244-2271

  2. Dwivedi, Yogesh K. [Author]; Hughes, David Laurie [Author]; Wang, Yichuan [Author]; Alalwan, Ali A. [Author]; Ahn, Sun Joo [Author]; Balakrishnan, Janarthanan [Author]; Barta, Sergio [Author]; Belk, Russell W. [Author]; Buhalis, Dimitrios [Author]; Dutot, Vincent [Author]; Felix, Reto [Author]; Filieri, Raffaele [Author]; Flavián Blanco, Carlos [Author]; Gustafsson, Anders [Author]; Hinsch, Christian [Author]; Hollensen, Svend [Author]; Jain, Varsha [Author]; Kim, Jooyoung [Author]; Krishen, Anjala S. [Author]; Lartey, Jared O. [Author]; Pandey, Neeraj [Author]; Ribeiro-Navarrete, Samuel [Author]; Raman, Ramakrishnan [Author]; Rauschnabel, Philipp A. [Author]; [...]

    Metaverse marketing : how the metaverse will shape the future of consumer research and practice

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    2023

    Published in: Psychology & marketing ; 40(2023), 4 vom: Apr., Seite 750-776

  19. Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; Balasubramanian, Senthilarasu; Manickavasagam, Jeevananthan

    The State Of Internet Marketing Research (2005-2012) : A Systematic Review Using Classification and Relationship Analysis : A Systematic Review Using Classification and Relationship Analysis

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    IGI Global, 2013

    Published in: International Journal of Online Marketing