Media type: E-Article Title: Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design Contributor: Dwivedi, Yogesh K. [VerfasserIn]; Balakrishnan, Janarthanan [VerfasserIn]; Baabdullah, Abdullah Mohammed [VerfasserIn]; Das, Ronnie [VerfasserIn] imprint: 2023 Published in: Psychology & marketing ; 40(2023), 11 vom: Nov., Seite 2244-2271 Language: English DOI: 10.1002/mar.21888 ISSN: 1520-6793 Identifier: Keywords: AI humanness ; chatbots ; customer journey ; elaboration likelihood model (ELM) ; marketing automation ; recommendation intention ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access