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Kronrod, Ann [Author] ; Bart, Yakov [Other]

Linguistic Similarity between Product Reviews and Attitude Certainty of their Writers and Readers

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[S.l.]: SSRN, [2019]
Gardete, Pedro [Author] ; Bart, Yakov [Other]

Tailored Cheap Talk : The Effects of Privacy Policy On Ad Content and Market Outcomes

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[S.l.]: SSRN, [2018]
Bart, Yakov [Author] ; Stephen, Andrew T. [Other]; Sarvary, Miklos [Other]

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

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https://ssrn.com/abstract=2029496

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[S.l.]: SSRN, [2014]
Li, Hui [Author] ; Shen, Qiaowei [Other]; Bart, Yakov [Other]

Dynamic Resource Allocation on Multi-Category Two-Sided Platforms

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[S.l.]: SSRN, [2020]
Parker, Paul [Author] ; Albuquerque, Paulo [Other]; Bart, Yakov [Other]

Impact of Lottery Play Decisions on Consumer and Retailer Earnings

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[S.l.]: SSRN, [2020]
Li, Hui [Author] ; Shen, Qiaowei [Other]; Bart, Yakov [Other]

Local Market Characteristics and Online-to-Offline Commerce : An Empirical Analysis of Groupon

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https://ssrn.com/abstract=2760687

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[S.l.]: SSRN, [2016]
Cornil, Yann [Author] ; Hardisty, David J. [Other]; Bart, Yakov [Other]

Easy, Breezy, Risky : Lay Investors Fail to Diversify Because Correlated Assets Feel More Fluent and Less Risky

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https://ssrn.com/abstract=2956122

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[S.l.]: SSRN, [2019]
Mintz, Ofer [Author] ; Bart, Yakov [Other]; Lenk, Peter [Other]; Reibstein, David [Other]

Drowning in Metrics : How Managers Select and Trade-Off Metrics for Making Marketing Budgetary Decisions

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https://ssrn.com/abstract=3502600

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[S.l.]: SSRN, [2020]
Overgoor, Gijs [Author]; Yildirim, Gokhan [Author]; Bart, Yakov [Author]; Pauwels, Koen [Author]

From Representation to Reception : Evaluating the Impact of Diversity in TV Advertising on Consumer Purchase Intention

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[S.l.]: SSRN, [2023]

Published in: Northeastern U. D’Amore-McKim School of Business Research Paper ; No. 4471248
Aydin, Senem [Author]; Suarez, Fernando [Author]; Bart, Yakov [Author]; Libaers, Dirk [Author]

Smart Timing for Smart Products? Complementor Multihoming in Nascent Platform Markets

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[S.l.]: SSRN, [2023]

Published in: Northeastern U. D’Amore-McKim School of Business Research Paper ; No. 4473347
Aksehirli, Zeynep [Author]; Bart, Yakov [Author]; Chan, Kwong [Author]; Pauwels, Koen [Author]

Break the wall : why and how to democratize digital in your business

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Bingley, U.K.: Emerald Publishing Limited, 2022

Published in: American Marketing Association- Emerald insight
Pei, Amy [Author]; Bart, Yakov [Author]; Pauwels, Koen [Author]; Chan, Kwong [Author]

Racial Pay Gap in Influencer Marketing

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[S.l.]: SSRN, 2022

Published in: Northeastern U. D’Amore-McKim School of Business Research Paper ; No. 4156872
Chae, Inyoung [Author]; Stephen, Andrew T. [Author]; Bart, Yakov [Author]; Yao, Dai [Author]

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

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[S.l.]: SSRN, 2016
Du Plessis, Christilene [Author]; Stephen, Andrew T. [Author]; Bart, Yakov [Author]; Goncalves, Dilney [Author]

When in Doubt, Elaborate? How Elaboration on Uncertainty Influences the Persuasiveness of Consumer-Generated Product Reviews When Reviewers Are Incentivized

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[S.l.]: SSRN, 2016

Published in: Northeastern U. D’Amore-McKim School of Business Research Paper ; No. 2821641
Bart, Yakov [Author]; Shankar, Venkatesh [Author]; Sultan, Fareena [Author]; Urban, Glen L. [Author]

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? : A Large-Scale Exploratory Empirical Study

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[S.l.]: SSRN, 2015
Grewal, Dhruv [Author]; Bart, Yakov [Author]; Spann, Martin [Author]; Zubcsek, Peter Pal [Author]

Mobile Advertising : A Framework and Research Agenda

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[S.l.]: SSRN, 2015
Lau, Nelson [Author]; Bart, Yakov [Author]; Bearden, Joseph Neil [Author]; Tsetlin, Ilia [Author]

Exploding Offers Can Blow Up in More than One Way

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https://ssrn.com/abstract=1934128

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[S.l.]: SSRN, 2014
Kunz, Werner H. [Author] ; Aksoy, Lerzan [Other]; Bart, Yakov [Other]; Heinonen, Kristina [Other]; Kabadayi, Sertan [Other]; Villaroel Ordenes, Francisco [Other]; Sigala, Marianna [Other]; Diaz, David [Other]; Theodoulidis, Babis [Other]

Customer Engagement in a Big Data World

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[S.l.]: SSRN, [2017]
Fairchild, Angie [Author]; Hawn, Olga [Author]; Aguilera, Ruth V. [Author]; Colicev, Anatoli [Author]; Bart, Yakov [Author]

Gender Inequality, Social Movement, and Company Actions : How Do Wall Street and Main Street React?

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https://ssrn.com/abstract=4458466

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[S.l.]: SSRN, [2023]

Published in: Northeastern U. D’Amore-McKim School of Business Research Paper ; No. 4458466
Malshe, Ashwin V. [Author]; Yin, Yi [Author]; Colicev, Anatoli [Author]; Bart, Yakov [Author]; Pauwels, Koen [Author]

How ESG Reduces Risk : The Role of Consumers and Institutional Investors

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https://ssrn.com/abstract=4410032

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[S.l.]: SSRN, [2023]

Published in: Northeastern U. D’Amore-McKim School of Business Research Paper ; No. 4410032

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