Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 10, 2023 erstellt
Description:
Recently, management research has started to investigate an important complementor strategy in platform-mediated markets, i.e., multihoming. We extend this stream of research by focusing on the timing strategies of complementors’ in multihoming decisions. Specifically, we study the drivers of the timing of complementors’ sequential multihomings, that is, the factors that impact the timing of a complementor’s first and subsequent multihoming. Our empirical context is the ecosystem of platforms and complementors in the smart home market. Our analyses show that early entrants are faster to multihome for the first time (i.e., join a second platform) than late entrants, which suggests a hedging strategy to cope with higher levels of uncertainty in an early stage of ecosystem development. However, we find that the drivers of multihoming timing change over time. While the market traction of non-adopted platforms positively influences how quickly complementors multihome for the first time, after initial multihoming, complementors are faster to multihome again if the non-adopted platforms are technologically closer to the platforms they have already joined. We discuss the implications of our findings for complementor strategies