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  1. Reiff, Joseph [Author]; Dai, Hengchen [Author]; Beshears, John [Author]; Milkman, Katherine L. [Author]; Benartzi, Shlomo [Author]

    Save more today or tomorrow : the role of urgency in precommitment design

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    2023

    Published in: Journal of marketing research ; 60(2023), 6 vom: Dez., Seite 1095-1113