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  1. Ledro, Cristina [Author]; Nosella, Anna [Author]; Dalla Pozza, Ilaria [Author]

    Integration of AI in CRM : challenges and guidelines

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    2023

    Published in: Journal of open innovation ; 9(2023), 4 vom: Dez., Artikel-ID 100151, Seite 1-13

  2. Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Pozza, Ilaria Dalla

    Customer engagement in service

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    Springer Science and Business Media LLC, 2019

    Published in: Journal of the Academy of Marketing Science, 47 (2019) 1, Seite 138-160