Skip to contents Eagle, Lynne C. [Author]; Czarnecka, Barbara [Author]; Dahl, Stephan [Author]; Lloyd, Jenny [Author] Marketing communications - [Second edition] Books View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. London; New York, NY: Routledge, 2021 Bulmer, Sandy [Author]; Eagle, Lynne C. [Author]; Hawkins, Jacinta [Author] Cross-Cultural Comparison of Food in the Children's Media Environment in New Zealand and Japan Books View online Schließen > Access https://ssrn.com/abstract=555900 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2015 Dahl, Stephan [Author]; Eagle, Lynne C. [Author]; Baez, Carlos [Author] Analysing Advergames : Active Diversions or Actually Deception Books View online Schließen > Access https://ssrn.com/abstract=907841 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2006 Eagle, Lynne [Author]; Rose, Lawrence C. [Author]; Kitchen, Philip J. [Author] Advertising in Mature Markets : Potentially Persuasive or Repurchase Reminder? Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=553682 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2005 Eagle, Lynne [Author]; Hawkins, Jacinta [Author]; Rose, Lawrence C. [Author]; Kitchen, Philip J. [Author] Product Withdrawal Pandemonium : Marketing Communication Implications from the Pan Pharmaceuticals Product Withdrawals Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=555905 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2005 Eagle, Lynne The Encyclopaedic Dictionary of Marketing Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2009 Published in: Journal of Marketing Communications Eagle, Lynne Commercial Media Literacy: What Does It Do, to Whom—and Does It Matter? Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2007 Published in: Journal of Advertising Hay, Rachel; Eagle, Lynne Impact of integrated sustainability content into undergraduate business education Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2020 Published in: International Journal of Sustainability in Higher Education Eagle, Lynne; Dahl, Stephan Product Placement in Old and New Media: Examining the Evidence for Concern Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2018 Published in: Journal of Business Ethics Dahl, Stephan; Eagle, Lynne Empowering or misleading? Online health information provision challenges Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2016 Published in: Marketing Intelligence & Planning Eagle, Lynne; Dahl, Stephan Guest editorial Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2016 Published in: Marketing Intelligence & Planning Kemp, Gillian; Eagle, Lynne Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2008 Published in: International Review on Public and Nonprofit Marketing Eagle, Lynne; Brennan, Ross Are students customers? TQM and marketing perspectives Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2007 Published in: Quality Assurance in Education Eagle, Lynne; Brennan, Ross Beyond advertising: in‐home promotion of “fast food” Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2007 Published in: Young Consumers Eagle, Lynne; Chamberlain, Kerry Prescription medication advertising: professional discomfort and potential patient benefits – can the two be balanced? Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2004 Published in: International Journal of Advertising Eagle, Lynne; Kitchen, Philip Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2000 Published in: Journal of Marketing Communications McCarthy, Breda; Eagle, Lynne Are the sustainability-oriented skills and competencies of business graduates meeting or missing employers’ needs? Perspectives of regional employers Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Cambridge University Press (CUP), 2021 Published in: Australian Journal of Environmental Education Low, David R.; Eagle, Lynne What's wrong with science? Has science become a (contested) belief system? Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Westburn Publishers, 2019 Published in: Social Business Kitchen, Philip James; Eagle, Lynne Towards a globalized communications strategy: perceptions from New Zealand Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2002 Published in: Marketing Intelligence & Planning Eagle, Lynne; Kitchen, Philip J. IMC, brand communications, and corporate cultures : Client/advertising agency co‐ordination and cohesion : Client/advertising agency co‐ordination and cohesion Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2000 Published in: European Journal of Marketing
Eagle, Lynne C. [Author]; Czarnecka, Barbara [Author]; Dahl, Stephan [Author]; Lloyd, Jenny [Author] Marketing communications - [Second edition] Books View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. London; New York, NY: Routledge, 2021
Bulmer, Sandy [Author]; Eagle, Lynne C. [Author]; Hawkins, Jacinta [Author] Cross-Cultural Comparison of Food in the Children's Media Environment in New Zealand and Japan Books View online Schließen > Access https://ssrn.com/abstract=555900 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2015
Dahl, Stephan [Author]; Eagle, Lynne C. [Author]; Baez, Carlos [Author] Analysing Advergames : Active Diversions or Actually Deception Books View online Schließen > Access https://ssrn.com/abstract=907841 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2006
Eagle, Lynne [Author]; Rose, Lawrence C. [Author]; Kitchen, Philip J. [Author] Advertising in Mature Markets : Potentially Persuasive or Repurchase Reminder? Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=553682 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2005
Eagle, Lynne [Author]; Hawkins, Jacinta [Author]; Rose, Lawrence C. [Author]; Kitchen, Philip J. [Author] Product Withdrawal Pandemonium : Marketing Communication Implications from the Pan Pharmaceuticals Product Withdrawals Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=555905 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2005
Eagle, Lynne The Encyclopaedic Dictionary of Marketing Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2009 Published in: Journal of Marketing Communications
Eagle, Lynne Commercial Media Literacy: What Does It Do, to Whom—and Does It Matter? Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2007 Published in: Journal of Advertising
Hay, Rachel; Eagle, Lynne Impact of integrated sustainability content into undergraduate business education Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2020 Published in: International Journal of Sustainability in Higher Education
Eagle, Lynne; Dahl, Stephan Product Placement in Old and New Media: Examining the Evidence for Concern Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2018 Published in: Journal of Business Ethics
Dahl, Stephan; Eagle, Lynne Empowering or misleading? Online health information provision challenges Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2016 Published in: Marketing Intelligence & Planning
Eagle, Lynne; Dahl, Stephan Guest editorial Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2016 Published in: Marketing Intelligence & Planning
Kemp, Gillian; Eagle, Lynne Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2008 Published in: International Review on Public and Nonprofit Marketing
Eagle, Lynne; Brennan, Ross Are students customers? TQM and marketing perspectives Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2007 Published in: Quality Assurance in Education
Eagle, Lynne; Brennan, Ross Beyond advertising: in‐home promotion of “fast food” Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2007 Published in: Young Consumers
Eagle, Lynne; Chamberlain, Kerry Prescription medication advertising: professional discomfort and potential patient benefits – can the two be balanced? Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2004 Published in: International Journal of Advertising
Eagle, Lynne; Kitchen, Philip Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2000 Published in: Journal of Marketing Communications
McCarthy, Breda; Eagle, Lynne Are the sustainability-oriented skills and competencies of business graduates meeting or missing employers’ needs? Perspectives of regional employers Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Cambridge University Press (CUP), 2021 Published in: Australian Journal of Environmental Education
Low, David R.; Eagle, Lynne What's wrong with science? Has science become a (contested) belief system? Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Westburn Publishers, 2019 Published in: Social Business
Kitchen, Philip James; Eagle, Lynne Towards a globalized communications strategy: perceptions from New Zealand Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2002 Published in: Marketing Intelligence & Planning
Eagle, Lynne; Kitchen, Philip J. IMC, brand communications, and corporate cultures : Client/advertising agency co‐ordination and cohesion : Client/advertising agency co‐ordination and cohesion Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2000 Published in: European Journal of Marketing
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