Media type: E-Article Title: The Encyclopaedic Dictionary of Marketing Contributor: Eagle, Lynne Published: Informa UK Limited, 2009 Published in: Journal of Marketing Communications, 15 (2009) 5, Seite 367-368 Language: English DOI: 10.1080/13527260903201116 ISSN: 1352-7266; 1466-4445 Keywords: Marketing ; Business and International Management Origination: Footnote: