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Bach, Johann Sebastian [Composer]; Schumann, Robert [Composer]; Dvořák, Antonín [Composer]; Fauré, Gabriel [Composer] ; Casals, Pablo [Instrumentalist]; Rostropovič, Mstislav [Instrumentalist]; Fournier, Pierre [Instrumentalist]; Kubelík, Rafael [Instrumentalist]

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Leipzig: St. Benno Verlag GmbH, [2018]
Fournier, Susan [Author]

Consumers and Their Brands : Developing Relationship Theory in Consumer Research

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[S.l.]: SSRN, 2017
Fournier, Susan [Author] ; Avery, Jill [Other]

The Uninvited Brand

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[S.l.]: SSRN, [2013]

Published in: Boston University School of Management Research Paper ; No. 2010-32
Fournier, Susan [Author] ; Alvarez, Claudio [Other]

Brands as Relationship Partners : Warmth, Competence, and In-Between

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[S.l.]: SSRN, [2012]
Fournier, Susan [Author]; Alvarez, Claudio [Author]

Relating Badly to Brands

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[S.l.]: SSRN, 2014
Alvarez, Claudio [Author]; Brick, Danielle J. [Author]; Fournier, Susan [Author]

Doing relationship work : a theory of change in consumer-brand relationships

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2021

Published in: Journal of consumer research ; 48(2021), 4 vom: Dez., Seite 610-632
Lawrence, Benjamin [Author]; Fournier, Susan [Author]; Brunel, Frederic F. [Author]

Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads

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[S.l.]: SSRN, 2013

Published in: Boston U. School of Management Research Paper ; No. 2012-16
Lawrence, Benjamin [Author]; Fournier, Susan [Author]; Brunel, Frederic F. [Author]

When Companies Don't Make the Ad : A Multi-Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising

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[S.l.]: SSRN, 2013
Srinivasan, Shuba [Author]; Hsu, Liwu [Author]; Fournier, Susan [Author]

Branding and Firm Value

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[S.l.]: SSRN, 2011
Madden, Thomas [Author]; Fehle, Frank [Author]; Fournier, Susan [Author]

Brands Matter : An Empirical Demonstration of the Creation of Shareholder Value Through Brands

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[S.l.]: SSRN, 2004
Sekhon, Tejvir Singh [Author]; Bickart, Barbara A. [Author]; Trudel, Remi [Author]; Fournier, Susan [Author]

Being a Likable Braggart : How Consumers Use Brand Mentions for Self-Presentation on Social Media

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[S.l.]: SSRN, 2015
Toder Alon, Anat [Author]; Brunel, Frederic F. [Author]; Fournier, Susan [Author]

Word-of-Mouth Rhetorics in Social Media Talk

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[S.l.]: SSRN, 2013

Published in: Boston U. School of Management Research Paper ; No. 2012-17
Alwani, Zainab [Contributor]; Berger, Maria [Editor]; Berger, Maurits S. [Contributor]; Foblets, Marie-Claire [Contributor]; Fournier, Pascale [Contributor]; Hussain, Jamila [Contributor]; Lizzio, Ayat [Contributor]; Moors, Annelies [Contributor]; Nielsen, Jørgen S. [Contributor]; Possamai, Adam [Contributor]; Reyes, Nathan [Contributor]; Richardson, James T. [Contributor]; Rohe, Mathias [Contributor]; Rutten, Susan [Contributor]; Saeed, Abdullah [Contributor]; Sinani, Besnik [Contributor]; Turner, Bryan S. [Contributor]; Yassari, Nadjma [Contributor]; Ziaka, Angeliki [Contributor]

Applying Sharia in the West : Facts, Fears and the Future of Islamic Rules on Family Relations in the West

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Amsterdam: Amsterdam University Press, 2013

Published in: Law, Governance, and Development
Fournier Susan

Breaking Up is Hard to Do: The Ups and Downs of Divorcing Brands

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2014

Published in: GfK Marketing Intelligence Review, 6 (2014) 1, Seite 28-33
Fournier, Susan

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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Oxford University Press (OUP), 1998

Published in: Journal of Consumer Research, 24 (1998) 4, Seite 343-353
Fournier, Susan; Srinivasan, Shuba

Monitoring Marketing Sources of Brand Reputation Risk

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Walter de Gruyter GmbH, 2023

Published in: NIM Marketing Intelligence Review, 15 (2023) 1, Seite 46-53
Fournier, Susan; Alvarez, Claudio

How Brands Acquire Cultural Meaning

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Wiley, 2019

Published in: Journal of Consumer Psychology, 29 (2019) 3, Seite 519-534
Fournier Susan; Srinivasan Shuba

Branding and the Risk Management Imperative

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2018

Published in: GfK Marketing Intelligence Review, 10 (2018) 1, Seite 10-17
Fournier Susan; Srinivasan Shuba

Editorial: Brand Risk

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2018

Published in: GfK Marketing Intelligence Review, 10 (2018) 1, Seite 3-3
Fournier Susan; Srinivasan Shuba

The Frontlines of Brand Risk

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2018

Published in: GfK Marketing Intelligence Review, 10 (2018) 1, Seite 52-57

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