Media type: E-Article Title: Editorial: Brand Risk Contributor: Fournier Susan; Srinivasan Shuba Published: 2018 Published in: GfK Marketing Intelligence Review, 10 (2018) 1, Seite 3-3 Language: English DOI: 10.2478/gfkmir-2018-0001 ISSN: 1865-5866 Origination: Footnote: Access State: Open Access