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Boush, David M. [Author]; Friestad, Marian [Author]; Wright, Peter [Author]

Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection

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New York, NY [u.a.]: Routledge, 2009
Friestad, Marian

Book Review: The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines

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SAGE Publications, 1988

Published in: Journal of Marketing Research
Friestad, Marian; Wright, Peter

The Next Generation: Research for Twenty-First-Century Public Policy on Children and Advertising

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SAGE Publications, 2005

Published in: Journal of Public Policy & Marketing
Friestad, Marian; Wright, Peter

Everyday persuasion knowledge

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Wiley, 1999

Published in: Psychology and Marketing
Friestad, Marian; Wright, Peter

Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising

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Oxford University Press (OUP), 1995

Published in: Journal of Consumer Research
LANG, ANNIE; FRIESTAD, MARIAN

Emotion, Hemispheric Specialization, and Visual and Verbal Memory for Television Messages

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SAGE Publications, 1993

Published in: Communication Research
Friestad, Marian; Wright, Peter

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

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Oxford University Press (OUP), 1994

Published in: Journal of Consumer Research
Friestad, Marian; Thorson, Esther

Remembering Ads

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Wiley, 1993

Published in: Journal of Consumer Psychology
Friestad, Marian; Thorson, Esther

Remembering ads: The effects of encoding strategies, retrieval cues, and emotional response

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Wiley, 1993

Published in: Journal of Consumer Psychology
Wright, Peter; Friestad, Marian; Boush, David M.

The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults

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SAGE Publications, 2005

Published in: Journal of Public Policy & Marketing
Friestad, Marian; Jacoby, Jacob; Hoyer, Wayne D.

The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines

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JSTOR, 1988

Published in: Journal of Marketing Research
Boush, David M.; Friestad, Marian; Rose, Gregory M.

Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics

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Oxford University Press (OUP), 1994

Published in: Journal of Consumer Research
FALLIS, SUSAN F.; FITZPATRICK, MARY ANNE; FRIESTAD, MARIAN S.

SPOUSES' DISCUSSION OF TELEVISION PORTRAYALS OF CLOSE RELATIONSHIPS

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SAGE Publications, 1985

Published in: Communication Research

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