• Media type: Book
  • Title: Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection
  • Contains: Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.
  • Contributor: Boush, David M. [Author]; Friestad, Marian [Author]; Wright, Peter [Author]
  • imprint: New York, NY [u.a.]: Routledge, 2009
  • Extent: XV, 241 S.
  • Language: English
  • ISBN: 9780805860863; 9780805860870; 080586086X; 0805860878
  • RVK notation: CW 7500 : Mikroökonomische Seite (Werbung, Konsumverhalten u.ä.)
  • Keywords: Marketingtheorie > Werbestrategie > Irreführung
    Marketingtheorie > Werbestrategie > Täuschung
  • Origination:
  • Footnote: Literaturverz. S. 209 - 226

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  • Status: Loanable