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  1. Satish, Kavya [Author]; Venkatesh, Abhishek [Author]; Manivannan, Anand Shankar Raja [Author]

    Covid-19 is driving fear and greed in consumer behaviour and purchase pattern

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    2021

    Published in: South Asian journal of marketing ; 2(2021), 2, Seite 113-129

  2. Ramkumar, Uma Vakadae [Author]; Raja, Manivannan Anand Shankar [Author]; Kureethara, Joseph Varghese [Author]

    Organisational Agility and 7Ps of the Marketing Mix for the Post-COVID-19 Period : A Case Study of the Indian Informal Food Sector

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    [S.l.]: SSRN, [2021]