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  8. Rather, Raouf Ahmad [Author]; Hollebeek, Linda D. [Author]; Tan Vo Thanh [Author]; Ramkissoon, Haywantee [Author]; Leppiman, Anu [Author]; Smith, Dale [Author]

    Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement

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    2022

    Published in: Journal of consumer behaviour ; 21(2022), 5 vom: Sept./Okt., Seite 1175-1189

  9. Rasoolimanesh, S. Mostafa [Author]; Seyfi, Siamak [Author]; Rather, Raouf Ahmad [Author]; Hall, Colin Michael [Author]

    Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context

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    2022

    Published in: Tourism review ; 77(2022), 2, Seite 687-709