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Almeida, Luciana [Author]; Rocha, Thelma Valéria [Author]; Ribeiro da Fonseca, Márcio [Author]

Corporate Communication Actions in Response to Crises : Empirical Evidence in Food Fraud in Brazil

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[S.l.]: SSRN, [2021]
Bretas, Vanessa P. G. [Author]; Galetti, Jefferson R. B. [Author]; Alon, Ilan [Author]; Rocha, Thelma Valéria [Author]

Do stakeholders matter in entry mode decisions? : an investigation of international franchise governance mode choice

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2024

Published in: Journal of business research ; 178(2024) vom: Mai, Artikel-ID 114673, Seite 1-13
Noronha, Matheus Eurico Soares de [Author]; Bento, Lucas Fulanete [Author]; Rufino, João Paulo Ferreira [Author]; Rocha, Thelma Valéria [Author]; Professional Business Review, International Journal of [Author]

Research Overview about Competencies of Startups

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[S.l.]: SSRN, [2022]
Ribeiro da Fonseca, Márcio; Valéria Rocha, Thelma

The impact of internationalization in the brand image of brazilian franchises of the food sector

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Conselho Nacional de Pesquisa e Pos-Graduacao em Direito - CONPEDI, 2018

Published in: International Journal of Professional Business Review, 3 (2018) 2, Seite 264-282
Rocha, Thelma Valéria; Silva, Susana Costa

THE ADAPTATION VS. STANDARDIZATION DILEMMA: THE CASE OF AN AMERICAN COMPANY IN BRAZIL

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Escola Superior de Propaganda e Marketing (ESPM), 2012

Published in: Internext, 6 (2012) 1, Seite 63-83
Thelma Valéria Rocha; Susana Costa e Silva

THE ADAPTATION VS. STANDARDIZATION DILEMMA: THE CASE OF AN AMERICAN COMPANY IN BRAZIL

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2011

Published in: Internext: Revista Eletrônica de Negócios Internacionais, 6 (2011) 1, Seite 63-83
Rodrigues, Fabiano; Rodrigues, Francisco Aparecido; Rocha Rodrigues, Thelma Valéria

Modelos de machine learning para predição do sucesso de startups

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University Nove de Julho, 2021

Published in: Revista de Gestão e Projetos, 12 (2021) 2, Seite 28-55
Moreno, Lucas; Demo, Gisela; Rocha, Thelma Valéria; Scussel, Fernanda

Take a Ride on Credibility: The Role of Brand Personality in Users’ Loyalty to Virtual Brands in the Sharing Economy

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Escola Superior de Propaganda e Marketing (ESPM), 2021

Published in: Internext, 16 (2021) 2, Seite 221-237
Bretas, Vanessa Pilla; Galetti, Jefferson Ricardo; Rocha, Thelma Valéria

Fatores Relacionados a Internacionalização das Redes de Franquias Brasileiras: Dispersão Geográfica e Pertencimento a Grupos

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Escola Superior de Propaganda e Marketing (ESPM), 2019

Published in: Internext, 14 (2019) 1, Seite 01-13
Fonseca, Márcio Ribeiro da; Rocha, Thelma Valéria; Spers, Eduardo Eugênio

A Influência da Responsabilidade Social Corporativa na Imagem de Marca: Um Estudo em Empresas Brasileiras do Setor de Cosméticos

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University Nove de Julho, 2014

Published in: Revista Brasileira de Marketing, 13 (2014) 6, Seite 34-46
Rodrigues, Fabiano; Yu, Abraham Sin Oih; Rocha, Thelma Valéria

O processo decisório em grupo: uma análise temporal-ambiental

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Business Department, School of Economics, Business & Accounting USP, 2014

Published in: Revista de Administração, 49 (2014) 1, Seite 141-157
Rocha, Thelma Valéria; Borini, Felipe Mendes; Spers, Eduardo Eugênio

A autonomia de marketing das subsidiárias estrangeiras no Brasil para desenvolvimento de novos produtos em multinacionais

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Elsevier BV, 2010

Published in: Revista de Administração, 45 (2010) 4, Seite 328-342
ALMEIDA, Luciana Florêncio de; TOLEDO, Geraldo Luciano; ROCHA, Thelma Valéria

A Percepção dos Clientes Agrícolas sobre os Programas de Fidelidade: um estudo de caso Customer Perception about Loyalty Programs in Agricultural Market: a case study La Percepción de los Clientes Agrícolas sobre los Programas de Fidelidad: un estudio de caso

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2008

Published in: Revista Brasileira de Gestão De Negócios, 10 (2008) 28, Seite 282-294
Rocha, Thelma Valéria; Toledo, Geraldo Luciano; Almeida, Luciana Florêncio de

Customer Perception about Loyalty Programs in Agricultural Market: a case study

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FECAP Fundacao Escola de Comercio Alvares, 2008

Published in: Review of Business Management (2008), Seite 282-294
Rocha, Thelma Valéria; Bretas, Vanessa P. G.; Fonseca, Márcio; Pizani, Cássia Aparecida; Yojo, Angela Satiko

Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic

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Escola Superior de Propaganda e Marketing (ESPM), 2022

Published in: Internext, 17 (2022) 2, Seite 225-242
Noronha, Matheus Soares; Bento, Lucas Fulanete; Rufino, João Paulo Ferreira; Rocha, Thelma Valéria

PANORAMA DE PESQUISA SOBRE COMPETÊNCIAS DE STARTUPS

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Conselho Nacional de Pesquisa e Pos-Graduacao em Direito - CONPEDI, 2022

Published in: International Journal of Professional Business Review, 7 (2022) 2, Seite e0293
Galetti Bretas, Vanessa Pilla; Rocha, Thelma Valéria; Spers, Eduardo Eugênio; De Resende Melo, Pedro Lucas

Modos de governança em redes de franquias internacionalizadas: seleção de parceiros e relacionamentos

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University Nove de Julho, 2020

Published in: Revista Brasileira de Marketing, 19 (2020) 1, Seite 150-173
Cantoni, Alexandre Degani; Rocha, Thelma Valéria; Galhanone, Renata Fernandes; Righetti, Maria Lucia

Estratégias de marketing internacional adotadas no processo de internacionalização de franquias: um estudo de caso múltiplo no setor de vestuário

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University Nove de Julho, 2019

Published in: Revista Brasileira de Marketing, 18 (2019) 2, Seite 19-53
Galhanone, Renata Fernandes; Rocha, Thelma Valeria; Spers, Eduardo Eugênio; Rodrigues, Fabiano

The influence of corporate global mindset on international franchising : A study about Brazilian franchisors : A study about Brazilian franchisors

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Emerald, 2019

Published in: RAUSP Management Journal, 55 (2019) 2, Seite 161-175
Santos, Leandro Lima; Borini, Felipe Mendes; Pereira, Rafael Morais; Rocha, Thelma Valéria

A AUTONOMIA DE MARKETING DE SUBSIDIÁRIAS ESTRANGEIRAS PARA ADAPTAÇÃO LOCAL EM ECONOMIAS EMERGENTES/MARKETING AUTONOMY OF FOREIGN SUBSIDIARIES FOR LOCAL ADAPTATION IN EMERGING MARKETS

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Universidade Federal de Pelotas, 2017

Published in: Revista Eletrônica de Administração e Turismo - ReAT, 10 (2017) 5, Seite 1118

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