Media type: E-Article Title: THE ADAPTATION VS. STANDARDIZATION DILEMMA: THE CASE OF AN AMERICAN COMPANY IN BRAZIL Contributor: Thelma Valéria Rocha; Susana Costa e Silva Published: 2011 Published in: Internext: Revista Eletrônica de Negócios Internacionais, 6 (2011) 1, Seite 63-83 Language: English; Spanish; Portuguese ISSN: 1980-4865 Origination: Footnote: Access State: Open Access